Abhijit Biswas

Abhijit Biswas is a Clinical Professor of Management at the Naveen Jindal School of Management, University of Texas at Dallas, where he has served since 2000. He also directs the Graduate Marketing Certificate Program. His expertise spans marketing strategy, consumer behavior, and digital advertising, with a focus on practical applications for business executives. Biswas has taught over 24 marketing courses, including Principles of Marketing, Pricing Management, and Promotions & Advertising, consistently achieving the highest teacher ratings in his department.

Education:

• ABD (Ph.D.) in Marketing, Purdue University (1990)
• M.S. in Business Administration (Marketing Management), Indian Institute of Management (1983)
• B.Tech. in Electrical Engineering, Indian Institute of Technology (1981)

Research & Teaching: Biswas designs and teaches courses in global online advertising, consumer behavior, and business strategy simulations. He has developed programs for executive MBA and Global MBA students, including the MarkStrat simulation module. His work frequently appears in media discussions on Super Bowl advertising trends and sports marketing strategies.

Awards:

• Recipient of multiple teaching awards, including UT Dallas' Outstanding Online Faculty Teaching Award (2012-13) and Purdue's Honeywell Outstanding Instructor Award (1989).
• Nationally recognized for GMAT/LSAT training at The Princeton Review, where he trained 40+ instructors and achieved top score improvements.

Professional Roles: Prior roles include Assistant Professor at Southern Methodist University (1990–1995) and Adjunct Faculty at SMU (1996–1999). He also served as a GMAT/LSAT Master Trainer at The Princeton Review (1991–2003), training executives from firms like Bain & Company.

Labs/Teams: While no formal lab is mentioned, his work centers on applied marketing research through executive education programs and industry collaborations with companies like Johnson & Johnson and Xerox.