معرفی
Assoc. Prof. Dr. Çağlar SAMSA is an academic at Kafkas Üniversitesi's Vocational School of Social Sciences, leading the Marketing and Advertising Department. He holds a PhD in Business Administration (2016-2019) from Kafkas University's Institute of Social Sciences, with earlier degrees in Business Administration (Master's, 2013-2015; Bachelor's, 2007-2011). His research focuses on service marketing, consumer behavior, and digital marketing, with over 25 publications. He has served as Department Chair since 2022 and has taught courses like Digital Content Marketing and Strategic Marketing. His recent work explores healthcare customer experiences, automotive brand loyalty, and pandemic-era consumer psychology. SAMSA co-authored studies on tourism branding (e.g., Eastern Express railway) and has collaborated on projects like Kars City's historical identity initiative. Despite no listed awards, his research spans 3 key areas with 16 articles in indexed journals.
Education:
- PhD in Business Administration, Kafkas University (2016-2019)
- Master's in Business Administration, Kafkas University (2013-2015)
- Bachelor's in Business Administration, Kafkas University (2007-2011)
Research Interests:
- Healthcare customer journey mapping
- Brand equity through nostalgia
- Digital marketing evolution
- Consumer ethnocentrism
- Retail environment psychology
Recent Article Trends:
- Healthcare CX analysis (5 articles, 2022-2025)
- Digital transformation in marketing (4 articles)
- Customer experience dark sides (fast-food/cafeteria settings)
- Tourism destination branding (3 case studies)
Grant/Advising: Lead researcher on Kars City Historical Identity Project (2022). Active collaborator with 9 academic partners including Alpaslan Yüce and Kamile Meriç.
