معرفی
Dr. Nazan Korucuk is a full-time Assistant Professor at Kafkas University Sarıkamış Tourism Faculty, where she leads the Department of Gastronomy and Culinary Arts. Her work intersects marketing theory with tourism and consumer behavior, particularly focusing on services marketing, marketing research, and consumer psychology.
- Education: PhD in Business Administration (2019-2023), MA in Business Administration (2017-2019), BA in Business Administration (2010-2012)
Her research spans services marketing, green marketing, and consumer behavior, with recent publications analyzing:
- Doom Spending psychological patterns
- Fijital (digital-physical) marketing
- Geographical indication products
- Value chain impacts on tourism
- Behavioral psychology in purchasing
- Winter tourism service quality
Her 15 most recent articles reflect collaborations with researchers like Filiz Aslan Çetin and Erol Geçgin, focusing on TR Dizin-indexed and international publications. She also serves as Department Chair and Discipline Head at Kafkas University (2025-2028).
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