Natasha Zhang FoutzView profile
Associate Professor
Natasha Zhang Foutz is a Research Associate Professor of Commerce at the McIntire School of Commerce, University of Virginia . Her work bridges Artificial Intelligence , Marketing Analytics , and Consumer Behavior , with a focus on Digital Content and Location-Based Services . She teaches Marketing Analytics , Entertainment Marketing , and Marketing Models across undergraduate to PhD programs. Ph.D. in Marketing, Cornell University M.S. in Statistics & Marketing, Cornell University B.S. in Economics, Fudan University Her research investigates: AI-Powered Entertainment Marketing : Using machine learning to analyze consumer behavior in digital content. Privacy and Ethical Data Use : Studying consumer trade-offs between privacy and public good, especially during crises like the COVID-19 pandemic . Location Analytics : Leveraging mobile data for urban economics, real estate, and emergency response modeling (e.g., MobiRescue for disaster logistics). Prosocial Consumer Behavior : Exploring how social capital and diversity drive innovation and policy compliance. Recent publications highlight trends in Reinforcement Learning for crisis management, Privacy-Preserving AI , and Freemium Pricing Models in digital markets. Her awards include the 2025 UVA Outstanding Researcher Award and the 2018 Mallen Award for motion picture studies. Natasha serves as an Area Editor for multiple journals, emphasizing Data Science in marketing. She has advised numerous PhD students and collaborated on projects analyzing Big Data in consumer mobility and platform economics.






