Bernd Skiera

Prof. Dr. Bernd Skiera holds the first chair for electronic commerce in Germany at Goethe University Frankfurt am Main since 1999. He serves on the board of efl - The Data Science Institute and the Schmalenbach Society, while representing Germany at the European Marketing Community (EMAC).

• Chair of Marketing, Goethe University Frankfurt am Main
• Board member, efl - The Data Science Institute
• National representative, European Marketing Community (EMAC)

His research focuses on MarTech/SalesTech integration, customer value management, online advertising analytics, data-driven pricing models, and the economic implications of internet privacy regulations. He leads the ERC Advanced Grant project on cookie usage restrictions' economic consequences.

Recent publications examine dynamic pricing in digital markets, competition visualization using big data, and AI applications in marketing analytics. The ERC Advanced Grant research has produced empirical analyses of GDPR impacts on advertising ecosystems.

• 2015 Journal of Marketing Best Paper Award
• 2013 International Journal of Research in Marketing Best Paper Award
• Multiple MSI/H. Paul Root Award recognitions

He has mentored 17 doctoral students who became professors globally, including at London Business School and LMU Munich. His work bridges marketing analytics with financial valuation through customer equity modeling.