Steven Lu

Associate Professor Steven Lu is a faculty member at the University of Sydney Business School, serving as Deputy Head of Discipline (Education). He holds a PhD in Marketing from the University of Toronto, an MA in Economics from York University, and a BA from Nankai University. His research focuses on quantitative modeling, machine learning, and big data analytics applied to digital economy challenges such as digital retailing, search advertising, and blockchain. He co-directs the Consumer Insights Research Group and is affiliated with the Sydney Institute of Agriculture.

Dr. Lu has published in top journals including Marketing Science, Production and Operations Management, and Journal of Retailing. His awards include the CNS Vithala Rao Award, ANZMAC Best Paper Awards (2022-2024), and the 2021 Vice Chancellor's Teaching Award. He teaches courses on machine learning in marketing, marketing research, and new product development.

He leads research grants such as 'The Era of Mobile Payment' (2021) and 'Digital Transformation of Food Sensory Quality' (2017). His advising focuses on topics like neural recommender systems, e-coupon effectiveness, and heterogeneous treatment effects analysis.