M. Tolga Akçura

Professor Tolga Akçura is a distinguished faculty member at Özyeğin University's Faculty of Business, Department of Business Administration. With over 25 years of academic experience, he has developed and taught courses on marketing strategy, marketing analytics, and marketing research at prestigious institutions including Carnegie Mellon University, Purdue University, and Long Island University. At Özyeğin University, he teaches Marketing Strategy, Integrated Marketing Communication Strategies, Innovation, Business Model Development, and Advanced Topics in Marketing for undergraduate, graduate, and executive students.

Professor Akçura holds a B.Sc. in Industrial Engineering from Boğaziçi University (1990), an MA in Business Administration from Boğaziçi University (1996), an MBA from Carnegie Mellon University (1998), and a Ph.D. in Quantitative Marketing from Carnegie Mellon University (2000). Before joining academia, he worked for Procter & Gamble across multiple European locations including Brussels, London, Manchester, and Istanbul.

His research focuses on the intersection of Information Technology and Marketing, Brand Valuation, Consumer Learning Behavior, Structural Choice Models, Brand Equity dynamics, and Competitive Pricing Strategies. Professor Akçura has made significant contributions to marketing science through his extensive publication record in top-tier journals.

His recent scholarly work demonstrates a strong trend toward digital marketing, AI applications in marketing analytics, healthcare marketing, and the strategic implications of data-driven decision making. His publications span from foundational work on brand equity to cutting-edge research on patient-generated health data and deep learning applications in campaign participation prediction.

• William W. Cooper Award (awarded twice for publications in Management Science and Marketing Science)

Professor Akçura has successfully bridged academic research with practical business applications through his role as founder of eBrandValue A.Ş. and as a Y-Combinator alum (YCW15). He is an active member of professional organizations including the Institute for Operations Research and Management Science, American Marketing Association, and Direct Marketing Institute. His industry experience complements his academic work, providing students with valuable real-world insights into marketing strategy and implementation.