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Anna S. MattilaView profile

Professor

• Social Media
• Service Recovery
• Servicescape
• +8 more

Anna S. Mattila is the Marriott Professor of Lodging Management and serves as Professor-in-Charge of the Graduate Program at the School of Hospitality Management, Pennsylvania State University. Her research spans social media, service recovery, servicescape, prosocial behaviors, cross-cultural studies, and wellness in hospitality contexts. Education : B.S. and Ph.D. from Cornell University, M.B.A. from University of Hartford Mattila's work examines how emotions, cultural norms, and technological innovations like AI influence consumer decisions in hospitality. Her studies cover topics from robotic service interactions to sustainable food marketing and moral psychology in tourism. She has published extensively in journals such as International Journal of Hospitality Management and Journal of Consumer Marketing . Her recent articles focus on AI integration in hospitality, consumer trust in virtual influencers, upcycled food adoption, and the psychological effects of servicescape design. Key themes include ethical consumption, digital transformation, and cross-cultural consumer behavior. Advising : Supervised Anqi Luo's dissertation on service recovery in 2022 Mattila's office is located in 224 Mateer Building, University Park, PA. She contributes to advancing hospitality research through methodological consulting and the Penn State Biomarker Core Laboratory.

Dean EcklesView profile

Associate Professor

• Social Influence
• Network Analysis
• Causal Inference
• +4 more

Dean Eckles is an Associate Professor of Marketing at MIT Sloan School of Management and serves as an Associate Director of the MIT Institute for Data, Systems, and Society (IDSS). He is also affiliated with the MIT Schwarzman College of Computing through the Institute for Data, Systems & Society and its Statistics and Data Science Center. Additionally, he leads the analytics research area at the Initiative on the Digital Economy and organizes the annual Conference on Digital Experimentation (CODE@MIT). His educational background includes a BA in philosophy, BS and MS in cognitive science, MS in statistics, and PhD in communication, all from Stanford University. Prior to joining MIT, Eckles worked as a scientist at Facebook, where he contributed to areas including News Feed, messaging, advertising, tools for randomized experiments, and survey methods. He previously held research positions at Nokia and Yahoo. Eckles's research primarily focuses on social influence mediated by interactive technologies, examining how communication technologies mediate, amplify, and direct social influence. His work spans multiple specific areas including social interactions, contagion, and interventions in networks; experimental design and inference in networks; and methods for causal inference. His research often combines social science with advanced statistical methods. His notable publications include research on long ties in social networks and their relationship to economic prosperity, how network structure affects social contagions, and algorithmic transparency in social media platforms. His work has appeared in prestigious journals including PNAS and Nature Human Behaviour, and he has provided expert testimony before the US Senate on algorithmic ranking. Long ties, disruptive life events and economic prosperity (PNAS) Long ties accelerate noisy threshold-based contagions (Nature Human Behaviour) Algorithmic transparency and assessing effects of algorithmic ranking (Senate testimony) Eckles actively shares his research through social media platforms including Bluesky, Twitter, and Mastodon, as well as through his blog and contributions to the Gelman et al. blog. His work bridges academic research with practical applications in technology and policy.

Lyle UngarView profile

Professor

• Machine Learning
• Deep Learning
• Natural Language Processing
• +15 more

Lyle Ungar is a Professor at the Department of Computer and Information Science at the University of Pennsylvania . He is affiliated with multiple graduate groups, including Genomics and Computational Biology in the School of Medicine , Operations, Information and Decisions in the Wharton School , and Psychology in the School of Arts and Sciences . His research focuses on explainable machine learning , deep learning , and natural language processing for psychology and medical research , analyzing social media and sensor data to understand well-being, empathy, and stress. His work spans bioinformatics , applied economics , and group decision-making . Recent publications examine LLM-based tutoring , cross-cultural translation , and AI in palliative care , showing trends in reinforcement learning , mobile health , and health data analytics . He has contributed to Google Scholar , PubMed , and DBLP with over 15 papers since 2023. Scientific Awards : 2019 Alan I. Leshner Leadership Institute Public Engagement Fellow His students include Vitoria Aquino Guardieiro , Yihao Li , and co-advised researchers like Shreya Havaldar with Eric Wong. He leads projects at interdisciplinary centers such as the Annenberg Public Policy Center , Center for Cognitive Neuroscience , and Institute for Translational Medicine .

Jasper FessmannView profile

Assistant Professor

• Public Interest Communications
• International Public Relations
• Disinformation
• +3 more

Dr. Jasper Fessmann is an Assistant Professor in the Department of Journalism and Strategic Media at the University of Memphis, joining in 2023 after serving at West Virginia University’s Reed College of Media. He holds a Ph.D. in Mass Communication from the University of Florida, a Qualifying Certificate in University-Level Teaching from Technical University Berlin, and degrees in International Public Relations (MA, Boston University), Communication Arts (BA), and Philosophy (BA) from Georgia Southern University. His research focuses on public interest communications (PIC), international public relations, disinformation, and crisis communications. He pioneered the PIC field to advance social change, particularly countering climate denial campaigns. His work emphasizes strategic communication for NGOs, governments, and Fortune 500 companies, informed by 15 years in international PR agencies and pro bono projects on Holocaust remembrance. His publications analyze climate change communication strategies, crisis management, and non-profit communication frameworks. Recent articles address gamification in education to combat misinformation and cross-cultural crisis responses. His research bridges theoretical foundations and practical applications of strategic communication for societal benefit. Dr. Fessmann has no listed awards but has contributed to public interest initiatives globally. His advising and grants are not detailed in available texts, though his academic work suggests ongoing engagement with PIC and climate communication projects. He teaches university-level courses and maintains an office at Meeman Journalism 330.

• Storytelling
• Narrative Persuasion
• Consumer Behavior
• +4 more

Tom van Laer is an Associate Professor of Marketing and Deputy Head of Discipline, Research at The University of Sydney Business School. He is globally recognized as the leading expert in storytelling and narrative persuasion, currently occupying the top position on Elsevier's SciVal top 100 list for the most-cited researchers in this domain. His academic journey includes a BA and MA from Nijmegen and a PhD from Maastricht University. Dr. van Laer's research explores storytelling, persuasion, and messaging through an interdisciplinary approach that bridges behavioral experiments, quantitative modeling, and interpretive research. His work spans narrative transportation theory, consumer reviews analysis, digital storytelling, and the psychological mechanisms behind how stories influence consumer behavior. He has developed influential frameworks including the Extended Transportation-Imagery Model and narrative agency theory, with particular expertise in analyzing how stories shape responses to climate change communications and social conflict narratives. His publication record features articles in the most prestigious academic journals including the Journal of Consumer Research (where he serves as Area Editor), Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Management Information Systems, and International Journal of Research in Marketing. His recent work shows a strong trend toward meta-analyses of narrative effects, climate change communication, and the psychological mechanisms of 'bleed' between fictional experiences and real-world behavior. Dr. van Laer is an active media commentator whose research has garnered extensive global coverage across Australia, France, Germany, the Netherlands, the UK, and the US, including national television and radio interviews. His media engagement focuses on storytelling in political campaigns, social media marketing, and the psychological impact of narratives in consumer contexts. He teaches MKTG3121 Advertising: Persuasive Principles and MKTG6006 Persuasive Advertising: Illuminating Dark Art, and has received recognition for both research and teaching excellence. His professional affiliations include the Association for Consumer Research, Australian Marketing Institute, Australian & New Zealand Marketing Academy, and International Society for the Study of Narrative. Dr. van Laer is a member of several university research centers including the Sydney Centre for Healthy Societies, Sydney Environment Institute, and Charles Perkins Centre, where he contributes his expertise in narrative persuasion to interdisciplinary research on societal challenges.

Darren DahlView profile

Professor

• New product development
• Creativity
• Consumer behavior
• +4 more

Darren Dahl is a Professor at the University of British Columbia (UBC) Sauder School of Business , holding the RBC Financial Group Professor of Entrepreneurship chair. His research focuses on new product development , creativity , consumer emotions , social influence , and social marketing . Education: BCom from the University of Alberta, PhD from UBC Leadership: Dean of the Sauder School of Business Research Trends: Recent work emphasizes innovation strategies , consumer identity dynamics , ethical marketing , and social impact . He explores how organizational structures influence perceptions, the role of identity in consumption, and the psychological drivers of prosocial behavior. Contact: Office HA 769, Tel: 604-822-8556, Email: darren.dahl@sauder.ubc.ca

Chen LouView profile

Associate Professor

• Consumer Psychology
• Advertising Effects
• Brand Communications
• +6 more

Associate Professor Chen Lou is a faculty member at the Wee Kim Wee School of Communication and Information, Nanyang Technological University (NTU), Singapore. Her research focuses on consumer psychology and advertising effects, exploring how marketing communications influence behavior through information processing mechanisms. She investigates topics like influencer marketing, content strategies, and the psychological impacts of brand communications. A mixed-methods researcher, she employs techniques such as eye-tracking, psychophysiological measures, and big data analytics (e.g., sentiment analysis). Dr. Lou holds editorial roles at journals including the International Journal of Advertising and Journal of Interactive Advertising , and serves on committees for organizations like the American Academy of Advertising (AAA) and the International Communication Association (ICA). She earned her Ph.D. from Michigan State University, an M.S. from Ohio University, and a B.A. from Wuhan University. Her research has been recognized with awards such as the 2021 Mary Alice Shaver Promising Professor Award (AAA) and multiple best article awards. She actively supervises student projects, including top-winning FYPs at NTU. Key research areas include: Influencer marketing dynamics and virtual influencers Social media platform affordances and advertising effectiveness Brand activism and message framing Psychological ownership in content marketing Consumer responses to ethical and cultural messaging

Rhonda HadiView profile

Associate Professor

• Marketing
• Consumer Behavior
• Emerging Technologies
• +5 more

Rhonda Hadi is an Associate Professor of Marketing at the Saïd Business School, University of Oxford. She is also a Fellow of Green Templeton College and an Associate Editor at the Journal of Consumer Psychology , serving on editorial review boards for Journal of Consumer Research , Journal of Marketing Research , and Journal of the Academy of Marketing Science . Her research focuses on emerging technologies reshaping consumer experiences, including augmented reality, AI, and wearable/mobile computing. She explores crossmodal perception, cultural influences on consumer behavior, and sensory-driven decision-making. Rhonda teaches the Core Marketing course for the MBA programme and contributes to Executive MBA, Diploma in AI for Business, and executive education courses. Her engagements span industry collaborations with Fortune 500 firms, startups, and non-profits, emphasizing practical applications of her research. She is a key member of the Oxford Future of Marketing Initiative , fostering academic-industry partnerships for thought leadership. Her research interests prominently feature technology-augmented consumer behavior , particularly in multisensory interactions (e.g., haptics, temperature, scent) and how cultural contexts modulate these responses. She has pioneered studies on anthropomorphic products, chatbot ethics, and the psychological impact of digital tools like AR and the Metaverse. Rhonda received the John Elliot Teaching Award and regularly engages with media outlets like the BBC to disseminate her findings. She has delivered over 50 invited talks globally, addressing North America, Asia, Africa, and Europe. In advising and grants, she mentors students across MBA and executive programmes and secures funding via Oxford’s initiatives. Her work intersects with the Major Programme Management and Private Equity Institute , though direct grant references are not explicitly detailed. She actively participates in interdisciplinary teams at Oxford Saïd, such as the Oxford Future of Finance and Technology Initiative and the Social Thermoregulation Project , integrating insights from psychology, technology, and business strategy.

Alicia KulczynskiView profile

Associate Professor

• Consumer Behaviour
• Branding and Brand Elements
• Advertising
• +5 more

Dr. Alicia Kulczynski is an Associate Professor of Marketing and Head of the Marketing, Tourism & Business Analytics Discipline at the University of Newcastle. She holds a PhD in Management (Marketing) and undergraduate degrees in Forensic Science and Communication Studies. Her research focuses on consumer behavior, branding, and advertising, with emphasis on spokesperson characteristics, psycholinguistics in branding, and music concert attendance. She has published in top-tier journals like the Journal of Marketing and European Journal of Marketing, and was recognized as Associate Editor of the Year (2024) for the Journal of Consumer Behaviour. Her work bridges academia and industry through collaborations with organizations such as the NSW Ombudsman and Ultra Music Festival. Education - PhD in Management (Marketing), University of Newcastle (2014) - Bachelor of Science (Forensic), University of Newcastle - Bachelor of Arts (Communication Studies), University of Newcastle Research Interests - Consumer behavior and decision-making - Branding and brand communication - Advertising strategies and spokesperson effectiveness - Psycholinguistics in brand naming and consumer priming - Music concert attendee behavior and motivations - Cause-related marketing and social impact initiatives Awards - Associate Editor of the Year (2024) - Multiple Best Paper Awards at ANZMAC (2015–2024) - Teaching Excellence Awards (2016–2024) - Industry Collaboration Recognition (e.g., Ultra Music Festival) Grants & Industry Work - Partnered with NSW Ombudsman to develop AI tools for complaint assistance. - Established an Industry Consultative Committee with Pacific Smiles, Newcastle Airport, and HMRI. - Collaborated on diabetes management system market research with a Swedish SME. Teaching & Mentorship - Teaches marketing research courses with industry-linked projects. - Supervised PhD students on topics like AI-driven pricing, post-purchase dissonance, and omnichannel consumer experiences. - Guided students to publish in top journals such as the Journal of Consumer Behaviour and European Journal of Marketing. Labs & Teams - Leads the Marketing, Tourism & Business Analytics Discipline. - Co-founded the Social Marketing Research Team for Youth (SMRTY) initiative.

Stefan BernritterView profile

Associate Professor

• Digital Marketing
• Social Media Marketing
• Mobile Marketing
• +4 more

Dr. Stefan Bernritter is an Associate Professor of Marketing at King’s Business School, University of London, and Director of the MSc in Digital Marketing. He holds a PhD in Marketing Communication from the University of Amsterdam. His research focuses on digital technologies, consumer-brand interactions, and advertising in evolving media landscapes. Key areas include mobile marketing, social media, gaming, and AI-driven advertising strategies. Previously, he served as Senior Lecturer at Goldsmiths, University of London, and Assistant Professor at the Amsterdam School of Communication Research. His work has been published in top journals like Journal of the Academy of Marketing Science and Journal of Interactive Marketing . He is an Associate Editor at the Journal of Interactive Marketing and holds editorial roles at leading advertising journals. Research interests emphasize consumer behavior in digital environments, including brand safety in multiplayer games, machine learning applications in marketing, and the impact of social media endorsements on self-evaluation. Awards include recognition from the European Advertising Academy and the International Communication Association. Bernritter actively contributes to academic discourse through editorial roles and guest editing. He currently supervises PhD students and teaches strategic marketing courses. His work aligns with UN Sustainable Development Goals related to responsible consumption and economic growth.

Willemijn van DolenView profile

Professor

• Consumer Behavior
• Marketing Strategy
• Social Media Analysis
• +5 more

Prof. Willemijn van Dolen is a Professor in the Section of Marketing at the Faculty of Economics and Business, University of Amsterdam. Her research focuses on consumer behavior, marketing strategies in digital environments, and the psychological impacts of communication in service encounters. She has extensively studied topics such as visual influence in consumer decisions, corporate greenwashing detection, and the role of humor in service interactions. Her academic career includes notable contributions to understanding online consumer behavior through multimodal datasets and AI frameworks. She has published widely on social media analytics, CSR communication, and child helpline effectiveness, bridging psychological insights with practical marketing applications. Prof. van Dolen’s work emphasizes empirical investigations into customer engagement, ethical consumption, and the interplay between digital platforms and human decision-making. Her research demonstrates a consistent focus on real-world applications, from optimizing brand posts on Instagram to analyzing CEO communication during global crises. Her studies often employ interdisciplinary methods, combining marketing theory with data science and behavioral economics. Despite her prolific output (over 50+ publications), no specific scientific awards are highlighted in the provided texts.

Gavan J. FitzsimonsView profile

Professor

• Consumer Psychology
• Behavioral Decision Theory
• Unconscious Decision-Making
• +3 more

Gavan J. Fitzsimons is the Edward S. & Rose K. Donnell Distinguished Professor of Marketing and Psychology at Duke University's Fuqua School of Business , with a secondary appointment in the Department of Psychology & Neuroscience. He is a Faculty Network Member of the Duke Institute for Brain Sciences . His research bridges consumer psychology, behavioral decision-making, and social cognition, focusing on nonconscious influences on consumption patterns. Education: Ph.D., Columbia University (1995) Key research themes include subconscious consumer behavior , brand relationships , health-related consumption , and social dynamics in purchasing decisions . Recent work examines financial stress effects on purchase satisfaction, secret consumer behaviors in relationships, and pandemic-related decision-making. Notable trends in his 2023-2025 publications involve Marketing's subconscious influence (2025: Quality-Quantity Tradeoffs) Brand teasing as relationship-building (2025: Humor in Branding) Financial constraint effects on consumer happiness (2024: Opportunity Cost Analysis) Crisis behavior during pandemics (2024: Prosociality Across 39 Countries) Health behavior spillovers in families (2024: Parental Food Choices) Scientific Contributions include Foundational work on nonconscious consumer psychology (2008 JCP editorial) Methodological innovations in moderated regression analysis (2013 JMR ) Behavioral economics of brand sincerity effects (2015 JCR )

• Public Relations
• Strategic Communication
• Disaster Resilience
• +5 more

Prof. Maureen Taylor is a Visiting Professor at the University of Technology Sydney (UTS), School of Communication, specializing in strategic communication and public relations. She holds a PhD from Purdue University and previously served as Director of the University of Tennessee’s School of Advertising and Public Relations and as the Gayford Family Chair at the University of Oklahoma. Her research focuses on public relations theory, dialogue, disaster resilience, and digital media impact. Taylor chairs the Public Relations Review journal and has authored over 70 articles and multiple books. She is a Pathfinder Award recipient (2010) and an ICA Fellow (2018). Supervision is available for Masters and PhD students in strategic communication. Education: PhD in Communication, Purdue University (1996). Research Interests: Nation building, civil society engagement, crisis communication, and media’s role in divided societies. Recent work includes frameworks for community disaster resilience and digital media’s cultural impact in post-Soviet regions. Funded Projects: Includes WHO-funded studies on health communication evaluation and Bushfire and Natural Hazards CRC-funded community preparedness models. Grants focus on measurement of government communications and pandemic response strategies. Current projects explore dialogic engagement architectures in social media. Awards: Pathfinder Award (2010), ICA Fellowship (2018). Grants & Collaborations: Over 10 funded projects since 2018, including evaluations of NSW government advertising and WHO’s Western Pacific Region campaigns.

Edward Wile MaibachView profile

Professor

• Climate Change Communication
• Public Health Communication
• Social Marketing
• +3 more

Edward Wile Maibach is a distinguished University Professor and Director of George Mason University’s Center for Climate Change Communication (Mason 4C). He leads influential initiatives like the Yale/George Mason Climate Change in the American Mind polling project, the Medical Society Consortium on Climate and Health, and Climate Matters. A Fellow of the American Association for the Advancement of Science and member of both the National Academy of Medicine and the Virginia Academy of Science, Engineering, and Medicine, he has received top honors including Mason’s Beck Family Presidential Medal (2020) and the Stephen H. Schneider Award (2020). Dr. Maibach holds a PhD in Communication Science from Stanford University (1990), an MPH from San Diego State University (1983), and a BA in Psychology from UC San Diego (1980). His career spans academia, public health, and industry, including roles as Associate Director of the National Cancer Institute and Worldwide Director of Social Marketing at Porter Novelli. He currently chairs the Global Climate and Health Alliance’s Board of Directors. His research focuses on climate communication strategies, health advocacy, and public engagement. Notable contributions include analyzing climate policy support, evaluating communication effectiveness, and developing tools for healthcare professionals to address climate impacts. Recent work emphasizes reducing fossil fuel dependence and leveraging health sector leadership in climate action. Key Achievements: Global recognition for climate communication, influential polling projects, and health-focused climate advocacy Grants & Funding: Extensive funding from NIH, NSF, and private foundations supporting climate communication research Labs & Teams: Leads Mason 4C and collaborates with the Communication, Health, and Relational Media (CHARM) Lab

• Digital Marketing
• Human-Computer Interaction
• Behavioral Marketing
• +5 more

Dr. Yu-Ting Lin is a Senior Lecturer and Postgraduate Research Coordinator at the School of Marketing, The University of New South Wales (UNSW) . With a PhD in Marketing from Imperial College London , an MS in Management Information Systems from National Chengchi University , and a BBA in Management Information Systems from National Chiayi University , she bridges human-computer interaction and digital marketing through innovative research. Education: BBA, National Chiayi University MS, National Chengchi University PhD, Imperial College London Her research focuses on the intersection of digital technology and consumer behavior , particularly in emotional ad design , immersive media , and real-time marketing . She also explores mHealth applications for behavioral change. Dr. Lin’s work spans Journal of Marketing , Journal of Service Research , and other high-impact venues. Her recent Google Scholar publications highlight themes in branding psychology , digital interventions , and user experience analytics . Scientific Awards: 2024 ANZMAC Best Paper in Track Artificial Intelligence and Innovation 2024 Research Impact Award, UNSW Business School 2024 Research Supervisor Award, UNSW 2022 Dean's Research Fellowship, UNSW Business School 2021 Research Excellence Award – Early Career Researcher, UNSW Business School 2021 AMA TechSIG Lazaridis Prize for Best Paper on Marketing Innovation 2020 Finalist MSI Paul Root Award 2019 Technologies Incubation Scholarship, MOE (Taiwan) 2018 Case Centre Fellowship, Imperial College Business School 2017 Tutorial Fellowship, Imperial College Business School Dr. Lin’s grants include over AUD 400,000 in funding from ARC Discovery Projects , Australian Marketing Institute , and Taiwanese Overseas Pioneers Grant . She contributes to the Media Engagement and Analytics Lab (MEAL) at UNSW Business School.