Yu-Ting Lin

Dr. Yu-Ting Lin is a Senior Lecturer and Postgraduate Research Coordinator at the School of Marketing, The University of New South Wales (UNSW). With a PhD in Marketing from Imperial College London, an MS in Management Information Systems from National Chengchi University, and a BBA in Management Information Systems from National Chiayi University, she bridges human-computer interaction and digital marketing through innovative research.

• Education:
  • BBA, National Chiayi University
  • MS, National Chengchi University
  • PhD, Imperial College London

Her research focuses on the intersection of digital technology and consumer behavior, particularly in emotional ad design, immersive media, and real-time marketing. She also explores mHealth applications for behavioral change.

Dr. Lin’s work spans Journal of Marketing, Journal of Service Research, and other high-impact venues. Her recent Google Scholar publications highlight themes in branding psychology, digital interventions, and user experience analytics.

• Scientific Awards:
  • 2024 ANZMAC Best Paper in Track Artificial Intelligence and Innovation
  • 2024 Research Impact Award, UNSW Business School
  • 2024 Research Supervisor Award, UNSW
  • 2022 Dean's Research Fellowship, UNSW Business School
  • 2021 Research Excellence Award – Early Career Researcher, UNSW Business School
  • 2021 AMA TechSIG Lazaridis Prize for Best Paper on Marketing Innovation
  • 2020 Finalist MSI Paul Root Award
  • 2019 Technologies Incubation Scholarship, MOE (Taiwan)
  • 2018 Case Centre Fellowship, Imperial College Business School
  • 2017 Tutorial Fellowship, Imperial College Business School

Dr. Lin’s grants include over AUD 400,000 in funding from ARC Discovery Projects, Australian Marketing Institute, and Taiwanese Overseas Pioneers Grant. She contributes to the Media Engagement and Analytics Lab (MEAL) at UNSW Business School.