Rhonda Hadi

Rhonda Hadi is an Associate Professor of Marketing at the Saïd Business School, University of Oxford. She is also a Fellow of Green Templeton College and an Associate Editor at the Journal of Consumer Psychology, serving on editorial review boards for Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Her research focuses on emerging technologies reshaping consumer experiences, including augmented reality, AI, and wearable/mobile computing. She explores crossmodal perception, cultural influences on consumer behavior, and sensory-driven decision-making.

Rhonda teaches the Core Marketing course for the MBA programme and contributes to Executive MBA, Diploma in AI for Business, and executive education courses. Her engagements span industry collaborations with Fortune 500 firms, startups, and non-profits, emphasizing practical applications of her research. She is a key member of the Oxford Future of Marketing Initiative, fostering academic-industry partnerships for thought leadership.

Her research interests prominently feature technology-augmented consumer behavior, particularly in multisensory interactions (e.g., haptics, temperature, scent) and how cultural contexts modulate these responses. She has pioneered studies on anthropomorphic products, chatbot ethics, and the psychological impact of digital tools like AR and the Metaverse.

Rhonda received the John Elliot Teaching Award and regularly engages with media outlets like the BBC to disseminate her findings. She has delivered over 50 invited talks globally, addressing North America, Asia, Africa, and Europe.

In advising and grants, she mentors students across MBA and executive programmes and secures funding via Oxford’s initiatives. Her work intersects with the Major Programme Management and Private Equity Institute, though direct grant references are not explicitly detailed.

She actively participates in interdisciplinary teams at Oxford Saïd, such as the Oxford Future of Finance and Technology Initiative and the Social Thermoregulation Project, integrating insights from psychology, technology, and business strategy.