Janna Parker is a professor in the Department of Marketing at James Madison University, specializing in digital marketing, retailing, and nonprofit marketing. With a career transition from political campaigns, she focuses on social media's role in personal and professional branding. Her research examines work-personal social media boundaries, employer governance policies, and volunteerism in nonprofit contexts. Education: Bachelor's in History (California State University Sacramento), Master's (Cameron University), Doctorate (Louisiana Tech) Teaching Interests: Digital marketing education, social media strategy, nonprofit marketing Her scholarly work spans social media governance, volunteer engagement, and retail dynamics, with recent emphasis on digital marketing pedagogy and cancel culture implications. Parker has contributed to academic journals through empirical studies and conceptual commentaries. Key article trends include: Digital marketing education evolution (2024) Social media governance in corporate and nonprofit contexts (2024) Online teaching satisfaction in higher education (2022) Volunteer brand community dynamics (2020) Consumer behavior frameworks (2019) Her media appearances include expert commentary on holiday retail strategies and social media research, reflecting practical applications of her academic work.
Nicole Koschate-Fischer is Professor and holds the GfK Chair for Marketing Intelligence at Friedrich-Alexander University Erlangen-Nuremberg (FAU), where she currently serves as Dean of Research at the Faculty of Business, Economics and Social Sciences. She is spokesperson for the interdisciplinary research focus "Customer Insights" and founding director of the Experimental Lab for Business Insights Nuremberg (ELAN). Previously, until September 30, 2024, she served as spokesperson for the Institute of Marketing and head of the Master's in Marketing program. Professor Koschate-Fischer earned her doctorate and habilitation from the University of Mannheim after completing a degree in business administration and psychology. Her academic journey includes membership in the interdisciplinary Collaborative Research Center "Concepts of Rationality, Decision Behavior, and Economic Modeling" at Mannheim, along with research stays as visiting scholar at University of Florida and University of Texas at Austin. She has held professorships at Technical University of Kaiserslautern and HEC Paris, and served as visiting professor at University of Vienna and Central University of Finance and Economics in Beijing. Research Interests Professor Koschate-Fischer's research spans customer insights , digital marketing , pricing and product management , and marketing analytics . Her work investigates consumer behavior in digital contexts, brand partnerships, life event impacts on purchasing decisions, and the psychological aspects of pricing. She employs experimental research methods and mediation analysis to understand causal relationships in consumer decision-making processes. Her publication record demonstrates consistent high-impact research in leading journals including Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Recent work focuses on digital communication phenomena like emoji usage in electronic word-of-mouth, conversational agent interactions, and the application of behavioral pricing principles in charitable contexts. Professional Recognition Full member of the Bavarian Academy of Sciences and Humanities Member of the Board of Academic Trustees of the Center for Advanced International Marketing Knowledge (AiMark) Editorial board member of Journal of International Marketing Professor Koschate-Fischer regularly serves as reviewer for leading international academic journals and presents her research at both academic and practitioner-oriented conferences. Her work receives funding from organizations including the German Research Foundation (DFG), and she maintains active collaborations with renowned companies across various industries. She has directed the Experimental Lab for Business Insights Nuremberg (ELAN) since its founding, creating a hub for interdisciplinary customer insights research that bridges academic rigor with practical business applications.
Prof. Dr. Christian Homburg holds the Chair of Business-to-Business Marketing, Sales & Pricing at the University of Mannheim's Faculty of Business Administration. Since 2007, he has been a Professorial Fellow at the University of Melbourne. His research spans marketing strategy, sales management, pricing, and customer relationship management, with a focus on business-to-business contexts. He collaborates with global firms such as Accenture, BOSCH, SAP, and BASF. Research Interests: Prof. Homburg explores topics like sales force automation, key account management, IoT in marketing, and augmented reality in sales. His work bridges academic theory and practical implementation, emphasizing organizational systems driving customer and competitor responsiveness. Scientific Awards: Hermann Billing Prize (1989) Multiple Best Paper Awards from the American Marketing Association (1997-2010) Louis W. Stern Award (2009) Best Paper Awards from Journal of the Academy of Marketing Science and Journal of Business to Business Marketing Publications: Author of 7+ editions of Marketing Management , co-editor of the Handbook of Customer Loyalty Management , and contributor to leading journals like Journal of Marketing and Strategic Management Journal .
Christian Grönroos is Professor of Marketing at Hanken School of Economics, recognized among the top marketing researchers globally. His pioneering work established service marketing theory and the service logic paradigm. Research focuses on value co-creation frameworks, relationship marketing evolution, and service-driven business model innovation. Publications have transformed understanding of customer management and service productivity. Awards include the Don Schultz Award (2025) and AMS-Parasuraman Best Paper Award. Recent work examines service-informed marketing reform and employee alignment in brand promise co-creation.
Leena Aarikka-Stenroos is a Professor at Tampere University, leading the Research Centre for Managing Circular Economy (ManCE). She holds a Doctor of Science degree in Economics and Business Administration from Turku School of Economics (2011). Her research focuses on circular economy innovation, business models, sustainability transitions, and value creation mechanisms. She has pioneered studies on catalysts for circular economy ecosystems, B2B customer referencing, and the role of digital technologies in enabling circular value chains. Academic Qualification: PhD in Economics and Business Administration (Turku School of Economics, 2011) Roles: Head of Research Centre for Managing Circular Economy, Tampere University Research Interests: Circular Economy, Sustainability, Business Models, Innovation Management, Value Creation Her work contributes to UN Sustainable Development Goals, particularly addressing climate action and responsible consumption. Key contributions include frameworks for circular business model innovation and stakeholder engagement strategies in sustainability transitions. She has received prestigious awards such as the Alex Gofman Award (2016) and multiple best paper recognitions. Her research spans industries like construction, textiles, and healthcare, emphasizing cross-sector collaboration. Recent articles explore emotional dynamics in innovation, ethical value co-creation, and AI-driven value creation in B2B contexts. She actively collaborates internationally, contributing to conferences and editorial boards. Her work bridges theoretical insights with practical business strategies for environmental sustainability.
Mika Yrjölä serves as a University Lecturer in Marketing at Tampere University's Faculty of Management and Business. He is an active member of the Customer-Oriented Research Group with extensive research experience in strategic marketing, value propositions, and business models. His academic work spans over a decade with 53 research outputs from 2013 to 2025. Yrjölä's research primarily focuses on strategic marketing, including value propositions, business models, capabilities, and customer orientation. He employs both quantitative and qualitative methods in his investigations, with particular interest in digital transformation, artificial intelligence in retail, and business-to-business platforms. His work contributes to understanding how organizations can create value in evolving market contexts, especially through digital channels and platform-based business models. His publication record shows consistent scholarly output with recent emphasis on AI-enhanced platforms, value creation in ecosystems, and retail transformation. The research demonstrates a clear trajectory toward understanding digital transformation in marketing contexts, with increasing focus on AI applications in services and retail environments. His work spans both theoretical contributions and practical applications for businesses navigating digital disruption. Marvin Jolson Award (2022) - for research in sales management Yrjölä has supervised master's students and doctoral candidates while actively participating in academic service as a journal reviewer and conference committee member. His activities include 41 scientific journal reviews, 19 media appearances, and 11 master's student supervisions. He has also served as an external reviewer for The French National Research Agency (ANR). As a member of the Customer-Oriented Research Group, Yrjölä collaborates with colleagues on projects examining consumer behavior, retail transformation, and digital marketing strategies. His research increasingly focuses on the intersection of AI and service delivery, particularly in platform-based business models and retail contexts.
Kusum L. Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She has established herself as a leading expert in marketing channel strategy, brand equity, and multi-channel distribution systems. Her research examines the strategic interaction and distribution of power between manufacturers and their distribution channel partners, with particular focus on how store brands, promotions, and brand equity affect performance. Education: PhD, University of Virginia, 1991 MBA, Indian Institute of Management, 1984 BSc (Honors), St. Stephen's College, Delhi University, 1982 Professor Ailawadi's research spans two primary streams: the first focuses on manufacturer-retailer relationships and channel strategy, examining how power dynamics affect brand performance; the second investigates how marketing actions influence consumers' health status and the nutritional quality of grocery shopping. She has pioneered research showing how warehouse club shopping affects consumer behavior, revealing that club store shoppers spend more, shop more frequently, and consume more calories than non-club shoppers. Her work on multi-channel distribution has been synthesized in her influential 2020 book Getting Multi-Channel Distribution Right , which provides practical guidance for managing brands across physical and digital channels. Her extensive publication record in top marketing journals like Journal of Marketing , Journal of Marketing Research , and Marketing Science demonstrates consistent scholarly impact. Analysis of her recent work shows a strong focus on the evolving retail landscape, with particular attention to private label brands, multi-channel strategies, and the behavioral economics of consumer shopping patterns. Her research increasingly bridges marketing theory with practical applications in retail strategy and consumer health. Notable Awards: Winner, Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing (2018) Distinguished Alumni Award, Indian Institute of Management Bangalore (2020) Winner, John D.C. Little Best Paper Award, Marketing Science (2005) Winner, First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing (1997) Multiple finalist positions for Paul E. Green Award across various years Professor Ailawadi serves as president of the INFORMS Society for Marketing Science and has held editorial positions at major marketing journals including Journal of Marketing , Journal of Marketing Research , and Marketing Science . She teaches the highly regarded MBA elective on Multi-Channel Routes to Market and has consulted with companies across consumer goods, retailing, consulting, and financial services sectors. Her expertise has also been sought in legal cases related to distribution, brand equity, and promotions, where she has served as both consulting and testifying expert. Her research has been widely covered in media outlets including Harvard Business Review , Wall Street Journal , Forbes , and Advertising Age , demonstrating the practical relevance of her academic work. Her TEDx talk 'Outsmarting the Marketers' further illustrates her ability to translate complex marketing concepts for broader audiences.
Professor Janet McColl-Kennedy is a leading figure in marketing and service science at The University of Queensland's Business School. She serves as Program Lead for Innovation Pathways (FaBA) and co-founded the Service Innovation Alliance (SIA) research hub, focusing on customer experience, AI, digital transformation, and sustainability. With Fellow status in the Academy of the Social Sciences in Australia and the Australian and New Zealand Marketing Academy, she holds international recognition including Research.com's World's Best Business Scientists ranking and the Christopher Lovelock Career Contributions to the Services Discipline Award (2025). University of Queensland Business School Honorary Visiting Professor, Cambridge Service Alliance Research Collaborator, University of Cambridge Her research spans customer experience management, service ecosystems, digital transformation, and healthcare services. She has pioneered frameworks for customer value co-creation and service recovery strategies, integrating AI and behavioral science. Her 2019 paper on customer experience insights was implemented by a major B2B organization, while her work on value co-creation improved outcomes at Lutheran Community Care. Recent publications focus on AI impacts in food and beverage services, sustainable service ecosystems, and digital health interventions. She has secured over $89 million in competitive grants, including multiple ARC Linkage and Discovery Projects, and leads cross-disciplinary teams with institutions like Cambridge University and Arizona State University. 2024 - ARC College of Experts appointment 2023 - Bo Edvardsson Industry Impact in Services Award 2022 - Elected Fellow of Academy of the Social Sciences in Australia 2021 - Clarivate Highly Cited Researcher 2018 - Ranked most influential marketing academic in Australia With over 220 publications and a Google Scholar H-index of 62, she has mentored 15 PhD students and examined theses at multiple universities. Her teaching spans 30+ years across undergraduate, postgraduate, and executive programs in Australia, USA, Italy, China, and Korea, with awards for blended learning and corporate education.
Professor Emily S. Cross is a cognitive and social neuroscientist holding dual appointments at the University of Glasgow's School of Psychology & Neuroscience (UK) and Western Sydney University's MARCS Institute (Australia). She directs the Social Brain in Action Laboratory (SoBA), specializing in how embodied experiences shape social perception. Cross earned a BA in psychology and dance from Pomona College, MSc from University of Otago as a Fulbright Fellow, and PhD in cognitive neuroscience from Dartmouth College, followed by postdoctoral training at University of Nottingham and Max Planck Institute. Her research explores experience-dependent plasticity through dance, robotics, and neuroimaging techniques (fMRI, TMS), focusing on four key areas: neural signatures of embodied expertise, neuroaesthetics, visual learning across lifespan, and social engagement with robots. This interdisciplinary work bridges neuroscience, performing arts, and robotics. Cross's research shows strong focus on human-robot interaction dynamics, cultural perceptions of robotics, and the neural correlates of aesthetic experiences. Recent work investigates how social experience shapes human-robot interaction, cross-cultural differences in robot acceptance, and computational approaches to movement analysis. Publications consistently demonstrate methodological innovation through VR, economic games, and large-scale motion capture libraries. Honors & Awards: Jacob Brownowski Award (British Science Association, 2017) Philip Leverhulme Prize in Psychology (2018) World's 50 Most Renowned Women in Robotics (2020) Elected member: Young Academy of Europe Elected member: Royal Society of Edinburgh's Young Academy of Scotland Her ERC Starting Grant funds groundbreaking work on human-robot interaction. Cross leads the Social Brain in Action Lab with focus on mentoring next-generation scientists and research ethics training. The lab employs neuroimaging, training paradigms, and diverse methodologies to study action observation across dance, music, and robotics domains.
Pedro Neves is a Full Professor in the Department of Management and Organizations at Nova School of Business and Economics (Nova SBE), Universidade Nova de Lisboa. His academic background includes a PhD in Industrial and Organizational Psychology/Organizational Behavior from ISCTE-IUL and post-doctoral research at the University of Delaware. He teaches courses in Organizational Behavior, Persuasion and Negotiation, and Entrepreneurship, and actively contributes to executive education programs. His research focuses on leadership processes , particularly the dark side of leadership , interpersonal relationships , organizational change management (especially resistance anticipation), occupational health (including stress perception), and entrepreneurial behavior . His work appears in leading journals such as the Journal of Applied Psychology , The Leadership Quarterly , and Human Resource Management . His recent publications show a consistent focus on leadership dynamics, organizational change, employee well-being, and ethical behavior, often using multi-level and cross-cultural frameworks. He has also edited key volumes such as the Handbook of Methods in Leadership Research and the Research Handbook on Destructive Leadership . He currently serves as Associate Editor of the Journal of Applied Behavioral Science and is on the Editorial Board of The Leadership Quarterly and other journals, reflecting his scholarly impact. Pedro Neves has collaborated with doctoral students and researchers globally and has contributed to both theoretical and applied aspects of organizational behavior. He has not received explicitly mentioned scientific awards in the text, but his editorial roles and publication record indicate significant recognition in the field. He is involved in the Leadership for Impact Knowledge Center and contributes to open and customized executive education programs at Nova SBE.
Anita Zehrer is a Professor at the MCI Management Center Innsbruck, serving as Head of the MCI Management Center and the MCI Family Business Center. She holds a habilitation in Business Administration from the Catholic University of Eichstätt-Ingolstadt and a PhD in Social and Economic Sciences from the University of Innsbruck. Her academic career includes adjunct roles at institutions like the University of Notre Dame and the University of Canberra. Her research focuses on tourism management, family business dynamics, entrepreneurship, and risk management. Notable contributions include studies on family firm succession, destination competitiveness, and volunteer tourism. She has supervised numerous PhD students across topics like innovation in SMEs and female leadership in digital industries. Zehrer has been recognized with awards such as the AIEST 2021 Best Contribution Award and the Emerald Literati Award. She contributes to academic governance through editorial roles in journals like Journal of Family Business Management and TA | Tourism Analysis . Her work bridges academic research and practical application, addressing challenges in tourism destinations, family enterprise resilience, and sustainable development. Recent projects explore generational shifts, employer branding in family firms, and resilience strategies post-pandemic.
Professor Tolga Akçura is a distinguished faculty member at Özyeğin University's Faculty of Business, Department of Business Administration. With over 25 years of academic experience, he has developed and taught courses on marketing strategy, marketing analytics, and marketing research at prestigious institutions including Carnegie Mellon University, Purdue University, and Long Island University. At Özyeğin University, he teaches Marketing Strategy, Integrated Marketing Communication Strategies, Innovation, Business Model Development, and Advanced Topics in Marketing for undergraduate, graduate, and executive students. Professor Akçura holds a B.Sc. in Industrial Engineering from Boğaziçi University (1990), an MA in Business Administration from Boğaziçi University (1996), an MBA from Carnegie Mellon University (1998), and a Ph.D. in Quantitative Marketing from Carnegie Mellon University (2000). Before joining academia, he worked for Procter & Gamble across multiple European locations including Brussels, London, Manchester, and Istanbul. His research focuses on the intersection of Information Technology and Marketing, Brand Valuation, Consumer Learning Behavior, Structural Choice Models, Brand Equity dynamics, and Competitive Pricing Strategies. Professor Akçura has made significant contributions to marketing science through his extensive publication record in top-tier journals. His recent scholarly work demonstrates a strong trend toward digital marketing, AI applications in marketing analytics, healthcare marketing, and the strategic implications of data-driven decision making. His publications span from foundational work on brand equity to cutting-edge research on patient-generated health data and deep learning applications in campaign participation prediction. William W. Cooper Award (awarded twice for publications in Management Science and Marketing Science) Professor Akçura has successfully bridged academic research with practical business applications through his role as founder of eBrandValue A.Ş. and as a Y-Combinator alum (YCW15). He is an active member of professional organizations including the Institute for Operations Research and Management Science, American Marketing Association, and Direct Marketing Institute. His industry experience complements his academic work, providing students with valuable real-world insights into marketing strategy and implementation.
Dr. Omkar Prabhakar Dastane is a Senior Lecturer and Director of Postgraduate Studies at the Malaysia School of Business, Monash University Malaysia. He holds a PhD in Business from Curtin University and certifications including Certified Management and Business Educator (CMBE) from CABS, UK, and HRDF-approved trainer status in Malaysia. His research focuses on technological impacts on businesses, digital consumer behavior, and customer value perception, with publications in A-ranked journals like the Journal of Retailing and Consumer Services and Asia Pacific Journal of Marketing & Logistics . He has secured MYR 157,549 in research grants and received notable awards like the Best Paper Awards (2017/2018) and Emerald Literati Award (2024). Dr. Dastane has held leadership roles including Head of MBA Programs and Head of Postgraduate Studies at top-tier institutions. He actively contributes to editorial roles for journals like Arab Gulf Journal of Scientific Research and reviews for SSCI/SCIE-indexed publications. His teaching emphasizes strategic branding and services marketing, integrating AR/VR tools for immersive learning. He has also led educational visits across ASEAN countries. His research interests span metaverse applications in business, immersive technologies, and contemporary consumer behavior trends. Recent work explores AI-driven services, live-stream commerce, and digital transformation's role in achieving UN SDGs. He has advised on over 200 research projects and secured multiple teaching grants including the 2025 Learning & Teaching Grant.
Vera Liao is a Principal Researcher at Microsoft Research, where she is part of the FATE (Fairness, Accountability, Transparency, and Ethics of AI) group. She will join the University of Michigan Computer Science and Engineering department as an Associate Professor in fall 2025. Her work focuses on human-AI interaction, explainable AI, and responsible computing. Liao has made significant contributions to IBM products such as AI Explainability 360 and Uncertainty Quantification 360 during her time at IBM T.J. Watson Research Center. Dr. Liao received her education from the University of Illinois at Urbana-Champaign and Tsinghua University. Her academic journey has positioned her at the intersection of human-computer interaction and artificial intelligence, with a strong emphasis on creating AI systems that are transparent, accountable, and user-centered. Vera Liao's research primarily centers around human-centered AI explainability and transparency. She investigates how to design AI systems that effectively communicate their capabilities, limitations, and decision-making processes to users. Her work examines the intersection of AI transparency with trust, control, and user experience. Liao has pioneered approaches to bridging the socio-technical gap in AI evaluation and has developed frameworks for contextualized evaluation of explainable AI systems. Her research spans multiple domains including conversational interfaces, data storytelling, and creative work with generative AI. Liao's publications reveal a clear trend toward addressing the challenges of large language models and their impact on human-AI interaction. Her recent work focuses on understanding how uncertainty communication affects user trust, how to design for appropriate reliance on AI systems, and how to create authentic co-creation experiences with generative models. She has been examining the risks in AI-infused information ecosystems and developing methods for human-centered evaluation of language technologies. Her scientific contributions have been recognized with multiple honors: Best Paper Award, Honorable Mention at CHI 2025 (two papers) Best Paper Award at CHI 2024 Best Paper Award, Honorable Mention at FAccT 2023 Best Paper Award, Honorable Mention at HCOMP 2022 Best Paper Award, Honorable Mention at CHI 2021 Best Paper Award, Honorable Mention at CHI 2014 Outstanding Paper Award at IUI 2019 Dr. Liao is an active mentor, having guided numerous research interns from top universities including Cornell, Princeton, CMU, Stanford, and MIT. She serves in editorial roles as Co-Editor-in-Chief of the Springer Human-Computer Interaction Book Series and as an Editor for ACM CSCW. Liao has secured research funding through her work at Microsoft Research and previously at IBM, focusing on projects related to AI explainability, transparency, and responsible AI development. As part of Microsoft Research's FATE group, Liao collaborates with a multidisciplinary team of researchers focused on the ethical implications of AI technologies. Her work bridges the gap between technical AI development and human-centered design principles, ensuring that AI systems are developed with user needs and societal impacts in mind.
Dr. Dahlia El-Manstrly is an Associate Professor (Senior Lecturer) in Marketing and Director of Research for the Marketing and Creative & Cultural Industries (MCCI) group at the University of Sheffield Management School. She previously served as Co-Director of the Center for Service Excellence at the University of Edinburgh. Her expertise spans services marketing, with a focus on service recovery, customer loyalty, and international marketing. Education: BSc (First Class Honours) MSc (Huddersfield University) MRes PhD (Glasgow University) AHEA (Advanced HE Academy) Research Interests: Service Recovery and Complaint Management Customer Loyalty and Satisfaction International Marketing in Services Transformative Services and Well-being Tourism Services and Online Travel Communities Awards and Recognition: Highly Recommended Paper Award (AMA SERVSIG, 2014) Three Teaching Excellence Awards (University of Edinburgh) Grants and Supervision: Supervises PhD students on topics like sustainability in fashion and elderly adoption of self-service technology. Recipient of grants including the British Academy Quantitative Skills Award and ESRC Seminar Series funding. Labs/Teams: Leads the MCCI research group at the University of Sheffield Management School.
