Omkar Prabhakar Dastane

Dr. Omkar Prabhakar Dastane is a Senior Lecturer and Director of Postgraduate Studies at the Malaysia School of Business, Monash University Malaysia. He holds a PhD in Business from Curtin University and certifications including Certified Management and Business Educator (CMBE) from CABS, UK, and HRDF-approved trainer status in Malaysia. His research focuses on technological impacts on businesses, digital consumer behavior, and customer value perception, with publications in A-ranked journals like the Journal of Retailing and Consumer Services and Asia Pacific Journal of Marketing & Logistics. He has secured MYR 157,549 in research grants and received notable awards like the Best Paper Awards (2017/2018) and Emerald Literati Award (2024).

Dr. Dastane has held leadership roles including Head of MBA Programs and Head of Postgraduate Studies at top-tier institutions. He actively contributes to editorial roles for journals like Arab Gulf Journal of Scientific Research and reviews for SSCI/SCIE-indexed publications. His teaching emphasizes strategic branding and services marketing, integrating AR/VR tools for immersive learning. He has also led educational visits across ASEAN countries.

His research interests span metaverse applications in business, immersive technologies, and contemporary consumer behavior trends. Recent work explores AI-driven services, live-stream commerce, and digital transformation's role in achieving UN SDGs. He has advised on over 200 research projects and secured multiple teaching grants including the 2025 Learning & Teaching Grant.