Janna Parker

Janna Parker is a professor in the Department of Marketing at James Madison University, specializing in digital marketing, retailing, and nonprofit marketing. With a career transition from political campaigns, she focuses on social media's role in personal and professional branding. Her research examines work-personal social media boundaries, employer governance policies, and volunteerism in nonprofit contexts.

• Education: Bachelor's in History (California State University Sacramento), Master's (Cameron University), Doctorate (Louisiana Tech)
• Teaching Interests: Digital marketing education, social media strategy, nonprofit marketing

Her scholarly work spans social media governance, volunteer engagement, and retail dynamics, with recent emphasis on digital marketing pedagogy and cancel culture implications. Parker has contributed to academic journals through empirical studies and conceptual commentaries.

Key article trends include:

• Digital marketing education evolution (2024)
• Social media governance in corporate and nonprofit contexts (2024)
• Online teaching satisfaction in higher education (2022)
• Volunteer brand community dynamics (2020)
• Consumer behavior frameworks (2019)

Her media appearances include expert commentary on holiday retail strategies and social media research, reflecting practical applications of her academic work.