Prof. Nadine Lindstädt-Dreusicke is a Professor of Media Management and Marketing at Pforzheim University, where she has taught since 2015 and served as Dean of the Business Administration/Media Management and Advertising Psychology program since 2019. She holds a PhD in Media Management from the University of Southern Denmark (2012) and a Diplom in Business Administration from Pforzheim University (2007). Her research focuses on media economics, digital business models, video-on-demand markets, and podcast strategies, emphasizing the digital transformation of media industries. Key areas include analyzing competition structures in audiovisual markets, platform dynamics, and consumer behavior in streaming ecosystems. Her professional experience includes roles as Head of Consult at Engel & Völkers Resorts, business development roles in advertising agencies, and a visiting research stint at Penn State University. Lindstädt-Dreusicke has published widely in journals like SN Business & Economics and Zeitschrift für Wettbewerbsrecht , and frequently presents at international conferences such as the European Media Management Association (EMMA) and World Media Economics & Management Conference (WMEMC). She actively collaborates with institutions like Statista and Grabarz & Partner on practical media strategy projects. As a reviewer for journals like Medien & Kommunikationswissenschaft , she contributes to academic rigor in media economics. Her work bridges theoretical frameworks with empirical evidence, addressing challenges like antitrust policy in entertainment markets and podcasting's role in regional publishing. She is a proponent of interdisciplinary approaches, integrating marketing, management, and digital transformation insights.










