Chris Vargo

Dr. Chris Vargo is an Associate Professor at the College of Media, Communication and Information, University of Colorado Boulder. His research integrates computer science methods with communication, psychology, and political science theories to analyze social media data, focusing on agenda-setting, digital advertising, and intermedia dynamics.

Current research explores agendamelding in public health (e.g., COVID-19), brand safety on platforms like Reddit, and political expression on social media. He employs machine learning and big data analytics to study issues such as fake news, online incivility, and media trust.

Key trends in his work include intermedia agenda-setting, political knowledge in digital environments, and the impact of sponsored content on media coverage. His methodological expertise spans computational analysis and network theory.