Gaia Rubera

Gaia Rubera is the Amplifon Chair in Customer Science and Full Professor in the Marketing Department at Bocconi University, serving as the Head of the Marketing Department. She holds a PhD from Bocconi University (2008) and previously served as Assistant Professor at Michigan State University (2008–2012) and Visiting Professor at the University of Southern California (2007–2008). Her research focuses on social media, artificial intelligence, big data, and innovation, with applications to business problems. She teaches courses in marketing analytics, innovation in the data economy, and empirical approaches to marketing research.

Research Interests: Social media analytics, AI applications in marketing, big data, innovation management, and digital transformation. Her work bridges theoretical insights with practical business solutions, leveraging technologies like NLP and computer vision.

Publications: Recent work explores generative AI's impact on marketing strategy, social media’s role in political behavior, and the interplay between innovation and financial markets. Her research emphasizes cross-disciplinary approaches, combining marketing, economics, and data science.

Awards & Editorial Roles: Co-Editor of the Journal of the Academy of Marketing Science, and serves on editorial boards of Journal of Marketing Research and Journal of International Business Studies. No specific awards listed, but her editorial roles highlight scholarly recognition.

Grants & Labs: Not explicitly mentioned, but her research on AI and innovation suggests involvement in funded projects. She leads the Marketing Department at Bocconi, fostering collaborative research environments.