Gaia Rubera

Gaia Rubera is a Full Professor at Bocconi University and SDA Bocconi School of Management, where she serves as Head of the Marketing Department and Director of the online program Fundamentals of Python. Her research focuses on Business Analytics, Social Media Marketing, Innovation, and Strategic Marketing.

• Education: PhD in Business Administration and Management from Bocconi University

Her academic contributions include publications in top-tier journals such as Marketing Science, Journal of Marketing, and Strategic Management Journal. She also holds leadership roles in editorial boards, including Associate Editor at the Journal of the Academy of Marketing Science.

Recent research trends emphasize Generative AI applications in marketing, data-driven innovation, and social media analytics. Her work bridges advanced technologies with traditional marketing frameworks.

• Scientific Awards:
  • Excellence in Research Award (Bocconi, 2024)
  • Teaching Award (Bocconi, 2022)
  • AMA Best Paper Award (2017)
  • Emerald Citations of Excellence (2017)

Rubera's career spans roles at Marshall School of Business (University of Southern California) and Michigan State University, reflecting her global academic impact.