Luca Molteni

Luca Molteni is an Assistant Professor at the Department of Decision Sciences at Bocconi University and a Faculty Member of the MBA program at SDA Bocconi School of Management. He has been collaborating with SDA Bocconi since 1987 and served as the Department of Decision Science Liaison Officer at SDA Bocconi School of Management since January 2017. His academic work focuses on data analysis, predictive modeling, and their applications in marketing and strategic decision-making.

His research spans statistical methods for customer satisfaction, market positioning, segmentation, and quantitative analysis in business contexts. He has contributed to publications like International Journal of Design & Nature and Ecodynamics and Economia & Management, emphasizing practical data science applications in banking and pharmaceutical industries. His works highlight the integration of Big & Small Data analytics into business strategy, marketing research, and CRM systems.

Selected Publications

• Co-edited a comprehensive marketing research book with Gabriele Troilo (2022)
• Authored chapters on product positioning, market segmentation, and quantitative research (2022)
• Published an article on data science roles in Economia & Management (2021)