Gabriele Troilo

Gabriele Troilo is an Associate Professor at the SDA Bocconi School of Management, part of Bocconi University. He holds a PhD from Bocconi University and completed the International Teachers Programme at London Business School. His roles include Fellow of the European Marketing Academy (since 2012), former Vice President of the European Marketing Academy (2006–2012), and past Associate Dean for the Open Market and Online Learning Divisions at SDA Bocconi (2017–2021).

Education: PhD in Marketing from Bocconi University; International Teachers Programme, London Business School.

Research focuses on strategic market creation, big data marketing, marketing knowledge management, and market innovation in creative industries. His work explores digital transformation impacts, service innovation in incumbent firms, and the role of emotions in repurchase behavior within performing arts.

Awards: 2023–present: Fellow of the European Marketing Academy.

Teaching includes courses such as Marketing in Creative Industries, Marketing Management, and Brand Management. His research has addressed topics like digital affordances in music industry, financial impacts of digital transformation, and big data ROI strategies.

Labs/Teams: Active within SDA Bocconi’s research initiatives on innovation and digitalization in business strategy.