Tony de VASSOIGNE

Tony de VASSOIGNE is an Assistant Professor of Marketing at EM Normandie since 2016, where he also joined initially in 2006. He holds a PhD in Management Sciences from Université de Caen-Normandie (2013), focusing on internal marketing and organizational involvement in call centers. His research spans consumer behavior, social identity, healthcare management, and EdTech innovations.

Education:

• 2013: PhD in Management Sciences, Université de Caen-Normandie

Research Interests: His work explores how internal marketing strategies influence organizational engagement, the role of social identity in youth consumer behavior (e.g., makeup markets), and emerging trends like teleconsultation during pandemics. Recent studies extend into ethical cosmetics, Metaverse applications in education, and product recall psychology.

Publications Trends: His 2023-2024 work highlights pandemic-driven shifts in healthcare service management and EdTech adoption. Earlier research (2012-2013) established foundational studies on call center dynamics and employee satisfaction.

Professional Contributions: He teaches Strategic Management, B2B Marketing, and Marketing at EM Normandie. Active in academic conferences, he frequently addresses topics like consumer regret in online sports betting and disruptive technologies in education/luxury sectors.

Labs/Teams: Not explicitly listed, but his collaborative publications suggest involvement in interdisciplinary teams focusing on consumer psychology and EdTech innovation.