Patricia BAUDIER

Patricia Baudier is a Professor of Marketing at EM Normandie since 2018, following roles at Leonard de Vinci Business School and the Ecole International School of Luxury Marketing. She holds a PhD in Management Sciences from Institut Mines-Télécom Business School and Université d’Evry-Val d'Essonne (2013), focusing on Twitter claim management and client perception of Community Managers. Her research interests span new technologies, consumer behavior, and digital marketing, with a focus on telemedicine, blockchain, AI, and luxury industries.

Professional experience includes 28 years in sales and marketing at Apple France and Kodak Europe/Africa/Middle East. She teaches e-marketing, marketing fundamentals, and customer relations. Her recent work explores telemedicine adoption, blockchain in healthcare and luxury sectors, and AI’s role in education and healthcare. She has presented at conferences like DTS 2024 and published widely in journals like Technological Forecasting & Social Change and Journal of Consumer Behaviour.

Key research themes include technology acceptance, digital transformation, and cross-cultural consumer behavior. Collaborations with institutions like Université Caen Normandie reflect her HDR research on technological innovation impacts. Her contributions to books and white papers further highlight her expertise in disruptive technologies and ethical considerations in digital adoption.