Romain SOHIER

Romain SOHIER is an Associate Professor of Marketing at EM Normandie, where he has been since 2016. He holds a PhD in Management Sciences (2016, University of Caen-Normandie), focusing on adolescents' digital identity construction in digital environments like social networks and video games. His research spans three core themes: digital identity conceptualization (real-virtual nexus, Second Self), cultural practices (e-sports, modern music), and internet user behavior (virtual communities, darknet, trolling).

Education: PhD in Management Sciences (2016, University of Caen-Normandie). Earlier roles include lecturer in Management Sciences (2014-2016) and Accounting (2011-2016) at the University of Caen-Normandie.

Research interests emphasize digital identity dynamics, leveraging mixed-method approaches. Recent work explores telework impacts, brand authenticity via unedited imagery, and rap music's role in luxury branding. His articles span journals like Journal of Business Research and Transport Policy, with conference presentations at venues such as the World Marketing Congress and International Marketing Trends Conference.

Key themes in his publications include digital identity measurement, Arctic transportation systems, and consumer behavior in virtual environments. His work bridges academic marketing theory with practical business insights, particularly in digital transformation contexts.