Steve Muylle

Steve Muylle is a Full Professor of Digital Strategy and Business Marketing at Vlerick Business School and Ghent University, and serves as Associate Dean Digital Learning. His expertise spans digital transformation, B2B marketing, and leveraging technologies like AI, blockchain, and IoT. He holds a Doctor in Business Engineering from Solvay Management School and has held visiting roles at SMU’s Cox School of Business and Vanderbilt University’s Owen Graduate School.

Education:

• PhD in Business Engineering (Solvay Management School)
• Visiting Doctoral Researcher (Owen Graduate School of Management, Vanderbilt University)

Research Interests: Digital strategy, B2B customer experience, AI-driven marketing, and digital innovation frameworks. His work emphasizes actionable insights for executives in sectors like energy, healthcare, and finance. Recent trends in his publications focus on agentic marketing, VR in education, and competitive digital innovation.

Impact: Designs executive programs like the Digital Strategy Open Programme and the Executive Master Class in B2B Marketing/Sales. Recognized for contributions to digital learning and open banking strategies. Board member at multiple firms.