Devarajan Rangarajan

Devarajan Rangarajan is a Full Professor of Marketing at IÉSEG School of Management in France, serving as Academic Director for the International Negotiation and Sales Management track. He holds a Ph.D. in Marketing from the C.T. Bauer College of Business. His professional journey includes roles as a Professor at IÉSEG (2021–present), Associate Professor at Ball State University (2017–2021), and Assistant/Associate/Professor at Vlerick Business School (2003–2017). He is a member of the LEM research group.

His research focuses on B2B sales strategies, digital transformation in sales organizations, AI applications in sales, customer success management, and crisis management in sales environments. Key areas include sales enablement, salesforce resilience, and ethical considerations in B2B marketing.

Recent publications (2022–2025) highlight his work on digital transformation’s impact on sales processes, AI-driven sales innovation, and post-pandemic sales strategies. He has co-authored studies on remote work challenges in sales, ethical sales practices, and global crisis responses in sales management.

Rangarajan’s academic contributions span over 50 peer-reviewed articles in journals such as Journal of Business & Industrial Marketing, Journal of Personal Selling and Sales Management, and Journal of International Management. He has collaborated with institutions worldwide, addressing topics like customer education in B2B contexts and strategic renewal during crises.