Koen Tackx

Koen Tackx is a Professor of Management Practice in Marketing and Strategy at Vlerick Business School and a Guest Lecturer at Solvay Brussels School of Economics and Management. He holds a Doctorate in Economics and Management Sciences from Solvay and an MBA from KU Leuven. His academic career is complemented by over 20 years of industry experience across telecommunications, energy, real estate, and HR services.

Dr. Tackx’s research focuses on strategy implementation, turbulence and platformization impacts on innovation, and the balance between value creation and value capturing in marketing. His work explores pricing strategies, scenario thinking, and business model innovation. He has a particular industry focus on energy, financial services, and telecommunications.

At Vlerick, he leads executive education programs such as Product Management, Pricing, and Driving Growth through Customer Centricity. He also teaches Digital Business Models on the Masters in Marketing & Digital Transformation program. His recent publications emphasize customer-led strategies, pricing optimization, and digital transformation.

His advisory work integrates academic rigor with practical business challenges, focusing on sustainable growth models and customer-centric frameworks. Koen has presented at major academic conferences and co-authored influential works on fair process in strategy, product management, and advertising effectiveness.