Simone Wies

Prof. Simone Wies holds the Professorship for Marketing Strategy & Performance at Goethe University Frankfurt. She previously served as a junior professor at the Leibniz Institute for Financial Research SAFE and conducted postdoctoral research at Duke University’s Fuqua School of Business. Her expertise bridges marketing and finance, focusing on empirical modeling of marketing effectiveness, strategic innovation management, and the creator economy. She teaches in Marketing Analytics programs and directs the Marketing Specialization in the B.Sc. and the Marketing Ph.D. track at the Graduate School of Economics, Finance, and Management.

Education: M.Sc. and Ph.D. in Finance from Maastricht University; postdoctoral work at Duke University. Research emphasizes digitalization-driven innovations, new venture creation, and brand management decisions. Publications appear in top journals like Marketing Science and Journal of Marketing Research.

She oversees research associates (Paul Hilfrich, Jessica Knauß, Dorian Petrich) and advises students on Bachelor’s/Master’s theses. Consultation hours: Thursdays 3:30-4:30 PM via appointment with Stephanie Entrup. Office: Room 1.225, RuW Building, Campus Westend, Frankfurt.