Simone Wies

Prof. Simone Wies holds the Professorship for Marketing Strategy & Performance at Goethe University Frankfurt's Graduate School of Economics, Finance, and Management. She previously served as a junior professor at the Leibniz Institute for Financial Research SAFE and conducted postdoctoral research at Duke University's Fuqua School of Business. Her academic credentials include a Ph.D. and M.Sc. in Marketing and Finance from Maastricht University.

Her research focuses on empirical modeling of marketing strategy effectiveness, particularly in financing dynamics and strategic innovation management. Key areas include the creator economy, new venture creation, and evaluating marketing assets' strategic value. She teaches in Marketing Analytics programs (M.Sc., B.Sc., MBA) and directs the Marketing Specialization in the B.Sc. program and the Marketing Ph.D. track.

Her work spans articles in prestigious journals like Marketing Science and Journal of Marketing, exploring topics ranging from brand leverage potential to post-IPO innovation strategies. She leads a research team including Paul Hilfrich, Jessica Knauß, and Dorian Petrich, supported by administrative coordinator Stephanie Entrup. Her office is located at Room 1.225, RuW Building, Campus Westend, Frankfurt.