Kashef Majid

Kashef Majid is an Associate Professor of Marketing at the University of Mary Washington (UMW), affiliated with the College of Business. He holds a B.C. from the University of Ottawa, an M.S. from Concordia University, and a Ph.D. from The George Washington University. Majid is recognized for his innovative teaching methods and research contributions.

His research interests include digital marketing, AI applications in marketing, customer acquisition strategies, and public policy implications in transitioning markets. He has explored how AI can predict customer behavior in sales funnels and analyze food waste reduction, collaborating with institutions like the Fredericksburg Food Co-op and Sodexo.

Majid’s scientific awards include being named one of the Top 50 Undergraduate Business Professors of 2024 by Poets & Quants and receiving the Mary Pinschmidt Award from UMW’s Senior Class of 2021. He emphasizes mentorship and community impact, crediting colleagues like Gwen Hale and Ken Machande for their support.

His recent projects highlight AI integration in education, such as using ChatGPT for assignment design and creating AI-driven chatbots for student engagement. He also co-authored presentations at the AMA Winter Educators Conference (2025) and the Marketing and Public Policy Conference (2025), focusing on customer behavior and policy transitions.