Karl Sinnott

Karl Sinnott is Senior Lecturer and Programme Director for MSc Digital Marketing at University of Chester's Faculty of Science, Business and Enterprise. With 25+ years industry experience, he specializes in Understanding the Digital Customer and Digital Acquisition/Conversion/Retention.

His research examines digital marketing outsourcing and online consumer behavior. He co-authored a book chapter on young consumers in digital environments.

Karl has developed innovative programs including the UK's first undergraduate FinTech degree. He holds an EMBA from University of Lancaster and BA in Business Studies from LJMU.