Hayley Oakes

Hayley Oakes is a Lecturer in Marketing and Professional Development at the University of Chester's Faculty of Science, Business and Enterprise. With extensive experience in both B2C and B2B marketing across private, public, and third-sector organizations including Help for Heroes and Bupa, she specializes in digital marketing strategies tailored to diverse audiences. Her expertise encompasses social media, content marketing, CRM, and events marketing.

Her research focuses on Digital Marketing Communications and Consumer Behaviour, exploring how digital platforms influence consumer engagement and business outcomes.

She teaches across undergraduate and postgraduate programmes and supervises student research projects, emphasizing practical applications of marketing theory.