About
Jane Martin is a Senior Lecturer in Marketing at the University of Chester's Faculty of Science, Business and Enterprise, with over 25 years of teaching experience. She serves as Programme Leader for Marketing programmes and authored the textbook 'Essentials of Marketing' now in its 8th edition.
Holds an MProf from University of Chester, MBA from University of Salford, BSc (Hons) in Organisation and Management Studies from Edge Hill University, PGCE from Manchester Metropolitan University, and PGDip in Marketing from Chartered Institute of Marketing.
Research focuses on branding strategies and customer loyalty dynamics in contemporary markets.
No publications listed beyond textbook.
Awards:
No scientific awards mentioned
Leads undergraduate and postgraduate marketing programs. Supervises dissertation projects across both levels.
No research teams or labs mentioned.
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