Stuart Paul

Stuart Paul is a Senior Lecturer at the University of Chester, within the Chester Business School of the Faculty of Science, Business and Enterprise. He serves as Programme Director for the MSc Marketing Management programme and has over 20 years of teaching experience, specializing in marketing communications, digital communications, and marketing strategy at undergraduate and postgraduate levels across MSc Marketing Management, MSc Digital Marketing, and MBA programmes.

His educational background includes:

• MA Marketing from the University of Portsmouth (2002)
• PGCE from the University of Nottingham (1992)
• BA (Hons) Business Studies from the University of Central Lancashire (1986)

Paul's research focuses on corporate branding, corporate reputation management, B2B marketing, corporate social responsibility, and service marketing, with particular emphasis on the role of corporate brands in B2B contexts. This work bridges academic theory and industry practice through digital marketing communications channels.

His notable recognition includes:

• Fellow of the Higher Education Academy (FHEA) since 2005

With extensive pre-academic industry experience, Paul integrates practical insights into his supervision of postgraduate students and curriculum development, maintaining strong industry-education connections while leading the successful MSc Marketing Management programme.