Paul Blakey

Dr. Paul Blakey is a Senior Lecturer in Sport Business Management and Course Leader for MSc Sport (International Sport Management) and BA (Hons) Sport Business Management at the School of Sport and Exercise Science, University of Worcester. He also holds the position of Visiting Professor at NEOMA Business School in Paris. His career spans academia and industry, with prior roles as Course Leader for Sport MSc programmes at Northumbria University and the University of Chester, and experience in sports, leisure, and hospitality sectors.

• Education: PhD Strategic Marketing (University of Manchester), MA Leisure Management (University of Sheffield), BA (Hons) Sports Studies (University of Chichester), Certificate in Education (University of Chester).

Research interests include digital sport marketing, sponsorship, event impacts, SMEs in sport, and social marketing. He has authored/co-authored textbooks, including a pioneering digital sport marketing book (Routledge, 2020), and led research projects for sports governing bodies and a UK-based leisure corporation. His work blends academic rigor with industry collaboration, emphasizing practical applications in sport management.

Advising focuses on topics like surf brands, sports volunteers, and tourism destinations. He coordinates interdisciplinary projects, including a nationwide study for a leisure corporation. Current efforts bridge academic research with real-world sport business challenges.