Russell Abratt

Russell Abratt is a Professor of Marketing at George Mason University's Costello College of Business. He joined the university in 2019 and teaches undergraduate courses on Principles of Marketing, Sales Management, B2B Marketing, and Strategic Brand Management, as well as graduate-level Marketing and Firm Performance.

Research Interests:

• Corporate Branding
• Corporate Identity
• Corporate Reputation
• Marketing Strategy

Education:

• PhD in Marketing, University of Pretoria
• MBA in Marketing, University of Pretoria
• B.Com in Marketing, University of the Witwatersrand, Johannesburg

Recent Publications (2019-2023): Focus on corporate branding in B2B contexts, brand relationship quality, digital era corporate identity, state-owned enterprise branding challenges, and social media impacts on B2B buying processes. Key trends show emphasis on ethical branding, digital transformation, and reputation management.

Awards:

• Faculty of the Year (MSM, 2022)
• Outstanding Professor of Marketing Teaching Award (George Mason University, 2023)

International Experience: Has taught in graduate programs at universities across the UK, Netherlands, Sweden, Australia, Italy, New Zealand, and South Africa.