About
Kapil Tuli is the Lee Kong Chian Professor of Marketing and Deputy Dean (Research) at Singapore Management University. His research examines how marketing strategies create shareholder value, including customer relationship management, outsourcing decisions, brand quality impacts, and the financial consequences of customer satisfaction. He currently directs the Retail Centre of Excellence at SMU.
Professor Tuli's work has been published in Journal of Marketing, Management Science, and Journal of Retailing. His research on customer solutions has received the Journal of Marketing's Sheth Foundation Long Term Impact Award.
Honors include the Varadarajan Award for Early Career Contributions to Marketing Strategy Research (2016) and multiple teaching excellence awards. He advises PhD students in marketing strategy and digital transformation.
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