Kapil Rajendra Kumar Tuli

Kapil Rajendra Kumar Tuli serves as the Lee Kong Chian Professor of Marketing and Deputy Dean (Research) at Singapore Management University's Lee Kong Chian School of Business, where he has held progressively senior faculty positions since 2006 including Assistant, Associate, and full Professor roles.

His academic credentials include a Ph.D. in Marketing from Emory University (2006), M.S. in E-Commerce and Marketing from Texas A&M University (2002), PGDBA in Marketing and International Business from NMIMS (2000), and B.Sc in Chemistry from Mumbai University (1997).

Tuli's research centers on Marketing Strategy, Customer Relationships, and the Financial Impact of Marketing, with seminal work on customer solutions frameworks and relational processes. His scholarship bridges theoretical marketing concepts with measurable business outcomes, particularly examining how marketing decisions influence shareholder value, investor perceptions, and long-term organizational performance across digital and traditional retail contexts.

His publication trajectory reveals consistent contributions to top-tier marketing journals with increasing focus on digital transformation impacts, financial accountability of marketing actions, and cross-disciplinary connections between marketing strategy and corporate finance metrics.

Major recognitions include multiple Journal of Marketing Outstanding Reviewer Awards (2016, 2018), the ISBM-David T. Wilson-Sheth Foundation Award (2018), Journal of Marketing Sheth Foundation Long Term Impact Award (2017), and the prestigious Varadarajan Award for Early Career Contributions (2016) – making him the first Asian business school faculty to receive this honor.

As a research mentor, Tuli advises doctoral candidates including CHEUNG Pan (CKGSB-SMU DBA) and CHANG Xi Wen Jacqueline (Ph.D. in Business), and has secured significant research funding through awards like the Lee Kuan Yew Fellowship ($17,000) and Sing Lun Fellow grant ($15,000). He previously directed the Retail Centre of Excellence (2017-2023), leading industry-focused research on retail strategy and operations.