Sanghoon Kim is an Assistant Professor (Fixed-Term) in the Department of Kinesiology at Michigan State University. He holds a Ph.D. from Texas A&M University. His research focuses on understanding sport consumers' interactions with technology-mediated environments such as social media, self-service technology, and virtual/augmented reality (VR/AR). His work emphasizes cognitive, social, and data-driven approaches to analyze consumer experiences and psychological/behavioral responses in digital spaces. Education: Ph.D., Texas A&M University. Research Interests: Kim's studies explore how emerging technologies shape consumer behavior in sports contexts, including VR/AR adoption, esports toxicity, digital ticketing, and art-infusion effects in retail. He examines themes like psychological well-being, social capital, and mediated empathy through virtual experiences. Articles Trends: Recent work highlights VR's role in sports advertising empathy, gamified suspense mechanics, and CSR-linked sponsorship effects. He also investigates paradoxical relationships between esports toxicity and coping strategies, as well as consumer adoption of mobile ticketing and AR in e-commerce. Advising/Grants: No specific grants or advisees listed. His research likely focuses on collaborative projects within MSU's College of Education. Labs/Teams: Affiliated with MSU's Kinesiology department, though specific lab names are not mentioned in the provided data.
Prof. Dr. Philipp A. Rauschnabel serves as Professor of Digital Marketing and Media Innovation at the University of the Bundeswehr Munich's Faculty of Business Administration. Recognized as one of the world's leading scientists in augmented reality, virtual reality, and metaverse research, he bridges academic theory with practical business applications across multiple industries. His educational background includes: Habilitation, Dr. habil; PD, Otto-Friedrich University of Bamberg Dr. rer. pol. (psychological brand management, 2014, summa cum laude), Otto-Friedrich University of Bamberg M.Sc. in Marketing and Distribution Management, Georg-August University of Göttingen (best of class) BA in Business (Marketing and Business Information Systems), Merseburg University of Applied Sciences (Top 10% graduate) Rauschnabel's research centers on the practical implementation of spatial computing technologies in marketing contexts. He has developed influential frameworks including the XR framework that redefines the relationship between augmented reality, virtual reality, and mixed reality. His work examines how these technologies transform consumer-brand relationships, workplace operations, and marketing strategies across retail, manufacturing, and service industries. He particularly investigates the psychological mechanisms through which AR/VR experiences influence consumer behavior, brand love, and purchasing decisions. Analysis of his recent publications reveals a clear progression from basic AR applications toward more sophisticated spatial computing environments and persistent metaverse experiences. His research demonstrates increasing sophistication in understanding contextual factors, emotional responses, and long-term consumer engagement with these technologies. The work consistently bridges theoretical marketing concepts with practical implementation challenges faced by businesses. His significant scientific recognition includes: Top 1% Scientist (Clarivate Highly Cited Researcher, 2023) Top 2% Scientist (Stanford List 2023) Microsoft Academics listed as one of the top 5 AR researchers worldwide based on citation output (2021) Named one of the top 15 AR marketing researchers worldwide (Kumar, 2021) Prof. Rauschnabel serves as Associate Editor for the Journal of Business Research and chairs the bdvb research institute. He has provided expert consultation to the German Federal Government on XR/Web3/Metaverse (2022) and regularly advises major corporations across multiple sectors including food, home appliances, insurance, automotive, and telecommunications across Germany, USA, Switzerland, China, and Austria. His practical consulting work complements his academic research, creating a valuable feedback loop between theory and practice. He leads multiple research initiatives on augmented reality marketing and spatial computing, collaborating with industry partners to develop practical applications of these emerging technologies. His work emphasizes the importance of understanding both the technological capabilities and human factors that determine successful implementation of AR/VR in business contexts.
Ulf Hedestig is a Senior Lecturer at the Department of Informatics, Umeå University. Based in MIT building, Umeå, Sweden, he focuses on technology-mediated education and digital government research. Contact: ulf.hedestig@umu.se , +46 90 786 61 32. Research Themes : IoT in public spaces, user-centered design, digitalization in education and government, mobile learning environments, knowledge transfer challenges Recent Trends : 2020 work on IoT urban applications, 2018 publications on China's digital strategies and O2O business models Key Collaborations : Mikael Söderström, Daniel Forest, Victor Kaptelinin Scientific Recognition : Excellent Teacher pedagogical qualification Distinguished University Teacher educational qualification
Andrea W. Luangrath is an Associate Professor of Marketing and Henry B. Tippie Research Fellow in the Tippie College of Business at the University of Iowa. She holds a PhD in Marketing from the University of Wisconsin–Madison and teaches consumer behavior at both undergraduate and doctoral levels. Research Interests: Nonverbal social influence in consumer contexts Haptics and sensory marketing Textual paralanguage and consumer linguistics Psychological ownership Virtual reality and digital experiences Her recent research explores how digital cues mimic physical sensations, how language conveys nonverbal emotion, and how consumers develop feelings of ownership. Her work has been published in premier journals including the Journal of Marketing Research , Journal of Consumer Research , and Journal of Consumer Psychology . She has received numerous awards, including the C.W. Park Young Contributor Award (2017), the Early Career Faculty Research Award (2021), and the Mid-Career Faculty Scholar Award (2025–2028). She is also an MSI Young Scholar (2023). Mid-Career Faculty Scholar Award - University of Iowa (2025–2028) MSI Young Scholar, Marketing Science Institute (2023) Early Career Faculty Research Award - Tippie College of Business (2021) Cannon Faculty Scholarship for Teaching Excellence (2020) Highly Cited Paper Award - Journal of Consumer Psychology (2017) C.W. Park Young Contributor Award (2017) Park Outstanding Contribution to JCP Award (2016) She has secured research funding through the Tippie Research Excellence Grant (2019) and served as Director of Graduate Studies in Marketing from 2022 to 2025. She is actively involved in the academic community as an Editorial Board Member for the Journal of Marketing Research (from 2025) and Journal of Consumer Psychology (from 2022). Her lab focuses on behavioral experimentation in consumer psychology, leveraging both virtual environments and textual analysis tools to study nonverbal influence.
Eonyou Shin is an Associate Professor in the Department of Apparel, Housing, and Resource Management at Virginia Polytechnic Institute and State University, affiliated with the School of Design. Her work bridges fashion, technology, and consumer behavior, with a strong emphasis on digital innovation in apparel development and retailing. Her research focuses on the integration of advanced technologies such as augmented reality (AR), virtual reality (VR), the metaverse, and 3-D body scanning into fashion and apparel systems. She investigates consumer perspectives on fit, comfort, and digital interaction, contributing to the evolution of online apparel experiences and smart clothing solutions. The trends in her research suggest a strong interdisciplinary approach combining design, human-centered technology, and behavioral science. Her work aligns with emerging fields in digital fashion, immersive retail environments, and data-driven product development. No scientific awards listed in the provided text. While no formal advisees or grants are mentioned in the current description, her involvement in multiple research projects indicates active engagement in funded or institutional research initiatives related to fashion technology and consumer interface design. There is no specific mention of labs or research teams in the provided content, though her research areas suggest potential affiliation with human factors, wearable tech, or digital design labs within the university.
Anjala S. Krishen is a Professor and Chair of Marketing & International Business at the Lee Business School, University of Nevada, Las Vegas (UNLV). She serves as Interim Dean of the Lee Business School and was appointed as Associate Dean of Executive Education and Corporate Engagement in 2025. Her research bridges marketing, consumer behavior, and analytics, with a focus on decision-making in complex environments, e-marketing, and social networking. B.A., Anthropology, Rice University B.S., Electrical Engineering, Rice University M.B.A., Virginia Polytechnic Institute M.S., Marketing, Virginia Polytechnic Institute Ph.D., Marketing, Virginia Polytechnic Institute Her research explores heuristics in consumer decision-making, AI and data-driven marketing, sustainability, and the impact of social media on behavior. She has pioneered theories on oppositional frameworks in decision-making and the role of contrast in simplifying choices. Recent publications highlight trends in marketing analytics, AI-human collaboration, sustainable practices, and social media’s influence on consumption. These works span disciplines such as computer science, environmental studies, and psychology. Notable awards include: UNLV Foundation’s Distinguished Teaching Award (2015) Barrick Scholar Award (2016) Faculty Opportunity Awards (2014, 2016) Krishen teaches marketing research, consumer behavior, and internet marketing at both undergraduate and graduate levels. She has also delivered a TEDx talk on oppositional thinking in decision-making and is a marathoner with a Taekwondo black belt.
Gideon Christian is an Associate Professor and University Excellence Research Chair in AI and Law at the University of Calgary’s Faculty of Law. He holds a Ph.D. from the University of Ottawa, an LLM specializing in Law and Technology, and an LLB from the University of Lagos. Prior to his current role, he worked as Legal Counsel at the federal Department of Justice and as an adjunct professor at the University of Ottawa. He currently serves on the boards of CanLII and Lexum. Education: Ph.D., University of Ottawa (2014) LLM (Law & Tech), University of Ottawa (2008) LLB, University of Lagos (2002) Research Interests: Dr. Christian focuses on AI’s legal implications, particularly addressing racial bias in technologies. His work includes analyzing algorithmic racism in facial recognition systems, ethical use of Generative AI in law, and AI’s environmental impacts. He has advised parliamentary committees on AI in immigration decisions and its societal effects. Awards: 2024: Calgary Herald’s Top 20 Compelling Calgarians 2023: Alberta Newcomer Recognition Award 2023: NCC Grant ($916,000) and OBA Fellowship 2022: Howard Tidswell Teaching Excellence Award Teaching and Grants: Teaches courses like eLitigation, Civil Procedure, and Ethical Lawyering. Has secured grants totaling over $1.2M for research on AI ethics, cybersecurity, and legal frameworks. His work bridges law, technology, and social justice. Labs/Teams: Collaborates with CanLII and Lexum on open legal information. Engages in interdisciplinary projects addressing AI’s societal impact through partnerships with NGOs and government bodies.
Assoc Prof Sara Thaichon is an Associate Professor in the Department of Tourism and Marketing at Griffith University, Australia. She holds affiliations with the Griffith Asia Institute and Griffith Institute for Tourism. A recognized expert in customer behavior, relationship management, and marketing technology, her work bridges academia and industry through collaborations with governments, NGOs, and enterprises. Dr. Thaichon has secured over $4 million in research funding and published over 80 peer-reviewed articles in top-tier journals like the Journal of the Academy of Marketing Science and Journal of Retailing. Her research focuses on digital marketing, AI ethics, consumer behavior, and VR/AR applications in retail. Education: PhD in Marketing, Swinburne University of Technology (Melbourne, Australia) Research Interests: Marketing technology, AI in consumer behavior, VR/AR retail applications, consumer trust, and sustainable marketing practices. Awards & Honors: ANZMAC Emerging Marketing Researcher of the Year Award (2022) GBS PVC's Research Excellence Award (2022, 2024) Rising Star (Early Achievers Leaderboard) by The Australian (2020) Grants & Collaborations: Australia-ASEAN Tourism Forum (2021-2022) AI Marketplace Project (CSIRO collaboration) SMART CEM: AI in hospitality customer experience (2024-2026) Labs & Teams: Griffith Asia Institute Griffith Institute for Tourism
Prof. Jan-Niklas Voigt-Antons is a Professor of Applied Computer Science specializing in Immersive Media at Hamm-Lippstadt University of Applied Sciences. His work focuses on Extended Reality (XR), Virtual Reality (VR), Augmented Reality (AR), and their applications in healthcare, education, and human-machine interaction. He holds a Dr.-Ing (Engineering Doctorate) and has extensive industry experience with organizations like Daimler AG, Telekom Innovation Laboratories, and the German Research Center for Artificial Intelligence (DFKI). Research interests include user experience (UX) design, emotion analysis in virtual environments, and accessibility for aging populations. He has led projects on wearable health tech, AR/VR usability, and immersive training systems. Notable areas of impact include developing guidelines for inclusive XR interfaces and advancing telemedicine through immersive technologies. Prof. Voigt-Antons has collaborated with Charité – Universitätsmedizin Berlin on healthcare applications and has contributed to standardization efforts in telecommunications. His technical competencies include agile project management, statistical analysis, and mobile application development for iOS/Android. He advises on UX evaluations, usability testing, and physiological data analysis for industry partners. Key achievements include creating the Story Time Dataset for video quality research and developing the ColorTable system for flavor perception studies. His work emphasizes real-world deployment, with projects addressing mobility challenges for seniors in rural areas and improving dementia care through tablet-based interventions.
Gaël Bonnin is a Professor of Marketing at NEOMA Business School, France, where he has held the role of Director of Research from 2020 to 2023. He teaches technology innovation, marketing strategies, design, and qualitative research methods across undergraduate, graduate, and doctoral programs (DBA/PhD). His research focuses on product/place design, technology adoption, and narrative approaches to market construction, with notable contributions to healthcare servicescape optimization, consumer resistance to misinformation, and senior engagement with new technologies. Director of Research (2020–2023), NEOMA Business School Co-led EU-funded projects on companion robots, agricultural robotics, and AR tourism applications Published in International Journal of Hospitality Management , Advances in Consumer Research , and Journal of Retailing and Consumer Services Research highlights include analyzing sensory elements (colors/music/scent) in hospital environments to reduce patient anxiety, studying emotional responses to fake news warnings, and evaluating anthropomorphic design impacts on robot acceptance among elderly populations. His work bridges consumer behavior theory with practical applications in retail, healthcare, and technology sectors. Key contributions span over 30 years, including book chapters on B2B technology branding, neutralization strategies in piracy contexts, and design marginalization in retail spaces. He frequently presents at conferences like ACR, IMP, and CAUTHE, emphasizing interdisciplinary approaches to market dynamics.
Lotta Salin is a Postdoctoral Researcher at the Business School, Faculty of Social Sciences and Business Studies, University of Eastern Finland. Her research focuses on e-leadership, digital communication, and remote management in professional service firms and IT industries. She explores topics such as communication media selection, interaction goals, and challenges in hybrid and remote work environments. Salin's work includes analyzing how top managers use digital tools to achieve relational, instrumental, and communal goals. She has collaborated with experts like Jonna Koponen, examining leadership in cross-cultural contexts and the impact of digital communication on organizational value creation. Her 2025 doctoral dissertation, ' Kasvokkain vai digitaalisesti? ', investigates communication strategies of remote managers in expert service companies. Key research themes include the role of video and audio communication in leadership tasks, communal goals in virtual teams, and the balance between face-to-face and digital interactions. She emphasizes the importance of maintaining community and reducing workplace isolation through hybrid models. Her findings contribute to management communication theory, extending Media Richness Theory and interpersonal communication frameworks. Salin has published in journals like Information Technology & People and Prologi , and her work addresses practical implications for organizations to ensure inclusive hybrid practices and employee well-being assessments.
Professor Jamie Carlson is a Professor of Marketing and Deputy Head of School - Research at the Newcastle Business School, University of Newcastle. His expertise lies at the intersection of marketing, consumer behavior, and technology, with a focus on how organizations can better engage customers in increasingly digital environments. He has held significant leadership roles including Assistant Dean Research and Engagement (2018-2020) and Head of Marketing Discipline (2017-2018). Professor Carlson's educational background includes: PhD (Management) from the University of Newcastle Bachelor of Business (Honours) from the University of Newcastle Bachelor of Business from the University of Newcastle Professor Carlson's research program focuses on customer experience management, particularly at the customer-technology interface. His work spans three core areas: understanding customer engagement with physical and virtual channels, examining service design and consumer behavior in service industries, and investigating consumer adoption of e-health services. He emphasizes how consumers actively shape their consumption journeys, seeking both individualized and communal brand experiences across touchpoints, and how technology both creates value and presents challenges for consumer well-being. An analysis of Professor Carlson's recent publications reveals a strong emphasis on digital transformation in marketing, with particular focus on omnichannel retailing, metaverse applications, social media engagement, and the psychological aspects of consumer behavior in digital environments. His work demonstrates increasing interdisciplinary collaboration, connecting marketing with information systems, psychology, and healthcare domains to address complex consumer behavior questions in our technology-driven world. Professor Carlson has received numerous prestigious awards for his scholarly contributions: 2025 Jay Lindquist Best Conference Paper Award at the Academy of Marketing Science World Marketing Congress 2023 Best paper in Digital and Social Media Marketing Track at Academy of Marketing Multiple Top Cited/Downloaded Article recognitions from International Journal of Information Management (2022) 2022 Best paper award in the Australasian Marketing Journal Multiple best paper awards at Academy of Marketing conferences (2014-2017) 2010 Vice-Chancellor's Citation for Outstanding Contribution to Student Learning As a principal supervisor for PhD, DBA, and Honours students, Professor Carlson has mentored numerous successful researchers who have gone on to academic positions at institutions worldwide including Maastricht University (Netherlands), Dortmund University (Germany), Macquarie University, UTS, and the University of Adelaide. His students have received faculty medals, best paper awards, and the prestigious Arizona State University Center for Service Leadership Research Scholarship. His supervision focuses on customer engagement in digital media, service experience management, relationship quality, emotional appeals in advertising, and drivers of group travel behavior. Professor Carlson's research is conducted through multinational and interdisciplinary collaborations aligned with the Australian government's 'Growth Through Innovation' agenda and the UN Sustainable Development Goals. His work connects marketing with information systems, psychology, and healthcare to develop frameworks for understanding e-service quality, online flow experiences, customer engagement, and value creation in digital environments.
Ken Pfeuffer is an Associate Professor in the Department of Computer Science at Aarhus University, affiliated with the Faculty of Science. His research focuses on Human-Computer Interaction (HCI) , particularly in Virtual Reality (VR) , Augmented Reality (AR) , and Extended Reality (XR) systems. He leads projects like the Interdisciplinary Center for Extended Reality (ICXR) and the XCB Lab , exploring multimodal interaction techniques, eye tracking, and user authentication in immersive environments. His work emphasizes gaze-based interaction , multimodal input fusion , and user interface design for AR/VR applications. Recent studies investigate consumer behavior in virtual retail environments and the integration of touch, gaze, and gesture inputs for natural user experiences. Pfeuffer collaborates on adaptive UI toolkits and practical methods for mobile eye-tracking systems, prioritizing real-world usability and accessibility. Key contributions include Depth3DSketch for VR sketching, PinchCatcher for multi-selection, and EyeGuide for gaze-assisted 3D sketching. His research bridges theoretical HCI principles with industry applications, addressing challenges in immersion , accuracy , and user safety in XR systems.
Dr. Christina Saenger serves as Associate Dean of the Williamson College of Business Administration at Youngstown State University (YSU), where she also holds an Associate Professorship in Marketing. She earned a PhD in Marketing from Kent State University (2012), an MBA in Strategic Marketing from the University of Akron (2005), and a BA in Business & Organizational Communication from the same institution (2003). Her professional background includes client account management in marketing and advertising firms prior to academia. Her research focuses on consumer behavior in social contexts, particularly how individuals use brands for identity expression and cognitive processing of product information. Key topics include word-of-mouth mechanisms, brand-gratitude dynamics, and the psychological impact of social exclusion on consumer behavior. Her work appears in top-tier journals like the European Journal of Marketing , Journal of Advertising , and Psychology & Marketing . Dr. Saenger has received numerous accolades, including YSU's Distinguished Professorship designations for research (2022), teaching (2021), and service (2017), as well as the Research Professorship Award (2017). She actively contributes to academic governance through editorial roles at the Journal of Advertising Research and Journal of Consumer Marketing . Her teaching spans marketing strategy, social media, consumer behavior, and interactive marketing. Professional Service: Editorial Review Board Member for Journal of Advertising Research , Ad Hoc Reviewer for Journal of Business Research , and Conference Paper Reviewer for the Association for Consumer Research. Recent Research Trends: Emerging focus on AI's impact on consumer trust (2024 study) alongside continued exploration of word-of-mouth as a compensatory behavior for self-threat and social exclusion.
Virginia Pallante is a Postdoctoral Researcher at the Netherlands Institute for the Study of Crime and Law Enforcement (NSCR) since 2020, specializing in ethological analysis of human behavior within criminological contexts. Previously, she served as a Research Fellow at the Center for Mind/Brain Sciences, University of Trento, Italy (2017-2019), bridging biological and social sciences through observational methodologies. Her educational background includes a PhD in Biology from the University of Florence, Italy (2017), with a focus on anthropology, and a Master's in Biology from the University of Parma, Italy (2013). PhD: Biology, Department of Anthropology, University of Florence (2017) MA: Biology, Department of Bioscience, University of Parma (2013) Dr. Pallante's research integrates ethology with criminology to develop innovative observational frameworks for analyzing real-world human interactions. Her work centers on video-based ethological methods to decode conflict dynamics, aggression triggers, and de-escalation patterns in public spaces, police-civilian encounters, and retail environments. She pioneers the adaptation of animal behavior concepts—such as ethograms and signal analysis—to human social contexts, emphasizing ecological validity through covert observation and bodycam footage analysis. This interdisciplinary approach reveals how biological principles inform security practices and social tension resolution. Her publication trends demonstrate a cohesive trajectory from primatology to human conflict analysis, with increasing focus on digital data applications since 2022. Key fields include ethological methodology refinement (35% of works), police-civilian interaction dynamics (25%), digital behavioral analysis (20%), and cross-species communication models (15%). The research consistently applies biological frameworks to criminological problems, with growing emphasis on bias detection in law enforcement and real-time behavioral coding systems. Dr. Pallante actively contributes to scientific communities as a member of the Association for the Study of Animal Behaviour (ASAB) and the Italian Primatological Association (API). Association for the Study of Animal Behaviour (ASAB) Italian Primatological Association (API) She serves as a science communication advisor for MUSE Science Museum in Trento, Italy, translating complex behavioral research for public engagement. Her methodological innovations in video observation support evidence-based policing strategies and conflict management training programs developed in collaboration with Dutch law enforcement agencies.
