Cheng Gao is an Assistant Professor of Strategy at the Ross School of Business, University of Michigan. He holds a DBA from Harvard Business School and an AB in Economics from Harvard University. His research focuses on innovation strategy, entrepreneurship, and nonmarket strategy, particularly in navigating regulatory uncertainty and disruptive industries. Gao teaches Advanced Competitive Strategy and has received multiple teaching excellence awards. Education: DBA in Strategy, Harvard Business School (2018) AB in Economics with High Honors, Harvard University (2008) Research interests emphasize how firms strategically manage institutional voids and political dependence while innovating in uncertain environments. His work appears in top journals like Administrative Science Quarterly and Strategic Management Journal. Articles often explore themes of corporate political spending, strategic pivots in new ventures, and reputation-based survival in emerging markets. Awards include the Academy of Management Best Dissertation Award (2018), Heizer Award (2018), and recognition as one of Poets & Quants' Top 50 Undergraduate Professors (2020). He advises students in strategy and entrepreneurship and previously worked as a management consultant at Oliver Wyman and as a policy researcher at CSIS. Labs/Teams: Active in Ross School of Business research networks focusing on innovation and institutional strategy. Serves on the board of directors at Barton Malow.
Dr. Anna Dubiel is a Senior Lecturer in Marketing at King's Business School, King's College London. Her research focuses on the intersection of innovation and R&D management with international markets, particularly in emerging economies. She teaches a broad range of Marketing topics in postgraduate and executive programmes covering International Marketing and Digital Marketing. Dr. Dubiel obtained her PhD from WHU – Otto Beisheim School of Management, Vallendar, Germany, where she previously served as Assistant Professor of International Innovation Management. Her academic journey includes visiting researcher positions at Boston College, Judge Business School, and London Business School, as well as a Visiting College Research Associate position at Wolfson College, University of Cambridge in 2017. Her research expertise centers on Innovation Management , New Product Development , R&D Management , International Marketing , and Emerging Economies . Dr. Dubiel's work particularly examines how businesses can develop better products and services for consumers and businesses at the subsistence market ends. Her current research project focuses on 'Risk Management in Emerging Economies: A Marketing Perspective. The Context of Human-Wildlife Conflict (HWC) Insurance,' which studies how to reach buyers of complex new services in subsistence marketplaces and raise insurance literacy. Dr. Dubiel's publications reveal a consistent focus on innovation in emerging markets, with significant contributions to journals such as the Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, and International Marketing Review. Her work often explores frugal innovation, new product development strategies, and international market adaptation, demonstrating how businesses can succeed in resource-constrained environments while creating social impact. Her notable scientific achievements include: Highly Commended Paper Winner of the Journal of Indian Business Research (2014) Finalist for the Thomas P. Hustad Best Paper Award for the Journal of Product Innovation Management (2016) Academy of Marketing Teaching Excellence Award (2020) British Academy of Management Early Career Education Practice Award (2021) Finalist for the Academy of International Business Teaching Innovation Award (2021) HEA Fellowship (2019) Multiple Case Writing Competition awards from AESE Business School (2010, 2011) Dr. Dubiel has received research funding from several intramural grants as well as the British Academy/Leverhulme Trust. Her teaching methodology emphasizes practical application through managerial guest lectures and consulting projects conducted by students for real organizations. While she is not currently accepting new PhD students, her research group focuses on marketing financial services to first-time buyers in emerging markets, with evidence from Human-Wildlife Conflict (HWC) Micro-Insurance in Kenya.
Michael Potter is Professor of Logic at the Faculty of Philosophy , University of Cambridge, and a Life Fellow at Fitzwilliam College. Previously at Balliol College, Oxford (D.Phil. in pure mathematics), he has held research fellowships at St Andrews, Harvard, and Stirling University (AHRC-funded). His work bridges historical and systematic philosophy, focusing on History of analytic philosophy (Frege, Russell, Wittgenstein, Ramsey) Philosophy of mathematics and logic Philosophy of religion Potter's research has produced major works like Set Theory and its Philosophy (OUP 2004) and The Rise of Analytic Philosophy (Routledge 2019), with significant contributions to understanding the Metaphysical underpinn't> of the Tractatus Neo-Fregean logicism Paradoxes in mathematical foundations He has supervised research on topics spanning dialetheism, predicative mathematics, and modal ontological arguments. Scientific awards include the AHRC Senior Research Fellowship (2004-2005). His recent publications analyze Transcendental arguments in Wittgenstein Sortition-based democratic theory Philosophical implications of Ramsey's infinite proofs via peer-reviewed chapters and journal articles.
Andreas Eklund is an Assistant Professor in the Marketing Department at the University of Wisconsin-La Crosse (UWL). He holds a Ph.D. in Marketing from Linnaeus University (Sweden), specializing in consumer psychology, and a Master’s degree from Lund University (Sweden). His research focuses on sensory marketing, branding, and service-dominant logic, exploring how sensory cues influence consumer behavior and brand experiences. He has taught courses on branding, consumer behavior, and marketing strategy at universities in Sweden, Norway, and the U.S. Education: Ph.D. in Marketing (Consumer Psychology), Linnaeus University, Sweden M.Sc. in Marketing, Lund University, Sweden Research Interests: Sensory marketing and its intersection with branding Multi-sensory consumer experiences in automotive and retail environments Experiential marketing and value proposition design Congruency theories in brand-consumer relationships Teaching: Recent courses include MKT351 (Principles of Marketing), MKT362 (Consumer Behavior), and MBA755 (Advanced Marketing) Focuses on experiential learning and real-world marketing applications Professional Background: Prior career as a chef informs his sensory marketing research Experience in Scandinavian universities before joining UWL Personal Interests: Outdoor activities (disc golf, ice skating) Swedish salt licorice enthusiast Manchester United football fan
Christian Grönroos is Professor of Marketing at Hanken School of Economics, recognized among the top marketing researchers globally. His pioneering work established service marketing theory and the service logic paradigm. Research focuses on value co-creation frameworks, relationship marketing evolution, and service-driven business model innovation. Publications have transformed understanding of customer management and service productivity. Awards include the Don Schultz Award (2025) and AMS-Parasuraman Best Paper Award. Recent work examines service-informed marketing reform and employee alignment in brand promise co-creation.
Leena Aarikka-Stenroos is a Professor at Tampere University, leading the Research Centre for Managing Circular Economy (ManCE). She holds a Doctor of Science degree in Economics and Business Administration from Turku School of Economics (2011). Her research focuses on circular economy innovation, business models, sustainability transitions, and value creation mechanisms. She has pioneered studies on catalysts for circular economy ecosystems, B2B customer referencing, and the role of digital technologies in enabling circular value chains. Academic Qualification: PhD in Economics and Business Administration (Turku School of Economics, 2011) Roles: Head of Research Centre for Managing Circular Economy, Tampere University Research Interests: Circular Economy, Sustainability, Business Models, Innovation Management, Value Creation Her work contributes to UN Sustainable Development Goals, particularly addressing climate action and responsible consumption. Key contributions include frameworks for circular business model innovation and stakeholder engagement strategies in sustainability transitions. She has received prestigious awards such as the Alex Gofman Award (2016) and multiple best paper recognitions. Her research spans industries like construction, textiles, and healthcare, emphasizing cross-sector collaboration. Recent articles explore emotional dynamics in innovation, ethical value co-creation, and AI-driven value creation in B2B contexts. She actively collaborates internationally, contributing to conferences and editorial boards. Her work bridges theoretical insights with practical business strategies for environmental sustainability.
Mika Yrjölä serves as a University Lecturer in Marketing at Tampere University's Faculty of Management and Business. He is an active member of the Customer-Oriented Research Group with extensive research experience in strategic marketing, value propositions, and business models. His academic work spans over a decade with 53 research outputs from 2013 to 2025. Yrjölä's research primarily focuses on strategic marketing, including value propositions, business models, capabilities, and customer orientation. He employs both quantitative and qualitative methods in his investigations, with particular interest in digital transformation, artificial intelligence in retail, and business-to-business platforms. His work contributes to understanding how organizations can create value in evolving market contexts, especially through digital channels and platform-based business models. His publication record shows consistent scholarly output with recent emphasis on AI-enhanced platforms, value creation in ecosystems, and retail transformation. The research demonstrates a clear trajectory toward understanding digital transformation in marketing contexts, with increasing focus on AI applications in services and retail environments. His work spans both theoretical contributions and practical applications for businesses navigating digital disruption. Marvin Jolson Award (2022) - for research in sales management Yrjölä has supervised master's students and doctoral candidates while actively participating in academic service as a journal reviewer and conference committee member. His activities include 41 scientific journal reviews, 19 media appearances, and 11 master's student supervisions. He has also served as an external reviewer for The French National Research Agency (ANR). As a member of the Customer-Oriented Research Group, Yrjölä collaborates with colleagues on projects examining consumer behavior, retail transformation, and digital marketing strategies. His research increasingly focuses on the intersection of AI and service delivery, particularly in platform-based business models and retail contexts.
Roberto Mora Cortez serves as an Associate Professor in the Department of Business and Sustainability at the University of Southern Denmark (SDU), Kolding campus, with a primary focus on Business-to-Business (B2B) marketing research and instruction. His academic contributions span teaching, publication, and industry engagement within the global B2B domain. His research expertise centers on B2B Marketing , Market Segmentation , and Quantitative Methods , with significant extensions into Sales , Trade Shows , Customer Journey mapping, and DEI in B2B contexts. His methodological approach combines systematic reviews, survey research, and empirical analysis, emphasizing practical applications for businesses across diverse economic environments including Chile and Peru. Key investigations address segmentation efficacy, digital transformation of trade shows, and the integration of diversity principles into B2B selling frameworks. Analysis of his 15 most recent publications (2022-2025) reveals dominant trends toward digitalization, sustainability, and inclusivity in B2B practices. His work consistently bridges theoretical frameworks with actionable implementation strategies, particularly in global and emerging markets. Notable thematic clusters include AI-driven business processes, relationship marketing resilience during economic fluctuations, and social media's role in B2B engagement. No scientific awards, prizes, or fellowships are documented in the available records. Mora Cortez has supervised at least one bachelor thesis student (Catherine Scheck) and teaches courses including Business-to-Business Marketing, Advanced Quantitative Analyses, and Scientific Research Processes. His academic service includes peer reviewing for the Journal of Business & Industrial Marketing and participation in conferences such as the AMA Winter Academic Conference. International collaborations with Georgia State University and the University of Chile indicate active research networking. His departmental work within SDU's sustainability-focused business unit involves media engagement on mining industry marketing in Latin America, including contributions to Peruvian business media on value propositions and trade show ROI. Current research trajectories emphasize digital transformation, sustainable innovation, and DEI integration within evolving B2B landscapes.
Professor Janet McColl-Kennedy is a leading figure in marketing and service science at The University of Queensland's Business School. She serves as Program Lead for Innovation Pathways (FaBA) and co-founded the Service Innovation Alliance (SIA) research hub, focusing on customer experience, AI, digital transformation, and sustainability. With Fellow status in the Academy of the Social Sciences in Australia and the Australian and New Zealand Marketing Academy, she holds international recognition including Research.com's World's Best Business Scientists ranking and the Christopher Lovelock Career Contributions to the Services Discipline Award (2025). University of Queensland Business School Honorary Visiting Professor, Cambridge Service Alliance Research Collaborator, University of Cambridge Her research spans customer experience management, service ecosystems, digital transformation, and healthcare services. She has pioneered frameworks for customer value co-creation and service recovery strategies, integrating AI and behavioral science. Her 2019 paper on customer experience insights was implemented by a major B2B organization, while her work on value co-creation improved outcomes at Lutheran Community Care. Recent publications focus on AI impacts in food and beverage services, sustainable service ecosystems, and digital health interventions. She has secured over $89 million in competitive grants, including multiple ARC Linkage and Discovery Projects, and leads cross-disciplinary teams with institutions like Cambridge University and Arizona State University. 2024 - ARC College of Experts appointment 2023 - Bo Edvardsson Industry Impact in Services Award 2022 - Elected Fellow of Academy of the Social Sciences in Australia 2021 - Clarivate Highly Cited Researcher 2018 - Ranked most influential marketing academic in Australia With over 220 publications and a Google Scholar H-index of 62, she has mentored 15 PhD students and examined theses at multiple universities. Her teaching spans 30+ years across undergraduate, postgraduate, and executive programs in Australia, USA, Italy, China, and Korea, with awards for blended learning and corporate education.
Sascha Struwe serves as a Postdoctoral Researcher at Aalborg University Business School within the Faculty of Social Sciences and Humanities, actively contributing to the International Business Research Group. Based at Fibigerstræde 11 in Aalborg Øst, Denmark, Struwe operates at the intersection of service innovation theory and business practice with international focus. Research expertise centers on service innovation , value co-creation , and digital servitization , particularly examining B2B contexts and open banking ecosystems. Work consistently explores institutional influences through German-Chinese case studies, addressing how cultural and regulatory frameworks shape service design. Recent trajectories reveal evolution from foundational service design challenges (2019-2021) toward digital transformation implications (2022-2023), with emphasis on value co-destruction mechanisms in financial ecosystems. Struwe led the PhD project Innovating the Invisible and Intangible: Value Creation in B2B service (2018-2021) investigating co-creation capabilities across industrial sectors. Academic engagement includes conference participation at EIBA and CICALICS events, plus a visiting researcher appointment at Fudan University's Nordic Centre (2019-2020). Current work continues through the International Business Research Group, focusing on digital literacies and service ecosystem resilience.
Dr. Lisa Libby is a Professor of Social Psychology at The Ohio State University, affiliated with the Department of Psychology. Her research focuses on how subjective perceptions shape cognition, emotion, and behavior, with a particular emphasis on mental imagery and visual perspective. She explores how manipulating these processes can improve decision-making, emotional well-being, and social harmony. Libby holds a PhD from Cornell University (2003), an MA from Simmons College (1997), and a BA from Williams College (1996). Education: PhD in Psychology, Cornell University, 2003 MA in Psychology, Simmons College, 1997 BA in Psychology, Williams College, 1996 Her research investigates how visual perspective in mental imagery influences self-perception, memory, and goal pursuit. Key themes include the interplay between imagery, identity, and decision-making, with applications to personal and interpersonal contexts. Libby's work highlights how shifting perspectives (e.g., first- vs. third-person imagery) can alter emotional responses, reduce bias in self-assessment, and enhance adaptive behaviors. Her advising contributions include mentoring students like Valenti G. and Shaeffer E.M., who have co-authored influential studies on imagery perspective and memory. Libby's lab at Ohio State University continues to advance understanding of how subjective experiences are constructed and manipulated through psychological mechanisms. Her research spans cognitive and social psychology, addressing topics such as autobiographical memory, regulatory fit, and the psychological effects of motion on conflict resolution. She has contributed to major academic volumes, including The Oxford Handbook of Social Cognition and Advances in Experimental Social Psychology .
Christian Kowalkowski is Assistant Professor of Marketing at Hanken School of Economics, affiliated with the Centre for Relationship Marketing and Service Management (CERS) in Helsinki. He obtained his PhD in 2008 from Linköping University and holds adjunct professorships in Industrial Marketing and Service Management. His research focuses on service infusion in product firms, relationship dynamics in B2B contexts, service innovation frameworks, solutions marketing strategies, and value-creation methodologies. His work bridges theoretical concepts with practical business applications. Kowalkowski's publications primarily explore the evolution of service-oriented business models, technological impacts on service operations, and pricing strategy development. His research demonstrates consistent focus on service ecosystem development and organizational transformation. Awards recognizing his scholarly contributions include: The Service Industries Journal Best Paper Award (2014) Emerald Citations of Excellence (2015) Literati Network Award for Excellence (2012) Månadens forskare (Researcher of the Month, 2011) He serves in editorial roles for multiple journals including Journal of Services Marketing and Industrial Marketing Management , and participates in PhD supervision and examination committees.
Dr. Omkar Prabhakar Dastane is a Senior Lecturer and Director of Postgraduate Studies at the Malaysia School of Business, Monash University Malaysia. He holds a PhD in Business from Curtin University and certifications including Certified Management and Business Educator (CMBE) from CABS, UK, and HRDF-approved trainer status in Malaysia. His research focuses on technological impacts on businesses, digital consumer behavior, and customer value perception, with publications in A-ranked journals like the Journal of Retailing and Consumer Services and Asia Pacific Journal of Marketing & Logistics . He has secured MYR 157,549 in research grants and received notable awards like the Best Paper Awards (2017/2018) and Emerald Literati Award (2024). Dr. Dastane has held leadership roles including Head of MBA Programs and Head of Postgraduate Studies at top-tier institutions. He actively contributes to editorial roles for journals like Arab Gulf Journal of Scientific Research and reviews for SSCI/SCIE-indexed publications. His teaching emphasizes strategic branding and services marketing, integrating AR/VR tools for immersive learning. He has also led educational visits across ASEAN countries. His research interests span metaverse applications in business, immersive technologies, and contemporary consumer behavior trends. Recent work explores AI-driven services, live-stream commerce, and digital transformation's role in achieving UN SDGs. He has advised on over 200 research projects and secured multiple teaching grants including the 2025 Learning & Teaching Grant.
Professor Allan Afuah is a distinguished academic at the Stephen M. Ross School of Business, University of Michigan, specializing in strategy. He holds a PhD and MS from MIT. His research focuses on business model innovation, crowdsourcing, technological innovation, and open innovation. He has won prestigious awards, including the 2022 AMR Decade Award for his work on crowdsourcing. Afuah teaches courses on managing innovation in digital markets, emphasizing how firms like Apple and Amazon create value in uncertain environments. His books, such as Business Model Innovation and Creating and Capturing Value through Crowdsourcing , explore strategic frameworks for competitive advantage. His work often bridges theory and practice, addressing challenges in digital transformation and organizational strategy. Education: PhD (1994) and MS (1990) in Strategy from MIT. Awards include the AMR Decade Award, AMR Managerial Practice Award, and Ross School’s MBA Teacher of the Year. His research has been published in top journals like Academy of Management Review and Strategic Management Journal . Research Interests: Business Model Innovation Crowdsourcing and Open Innovation Technological Change and Strategy Competitive Advantage User-Driven Innovation Global Markets and Digital Transformation His articles analyze topics like multisided platforms, network effects, and the strategic implications of digital ecosystems. He advocates for frameworks that help firms navigate disruption and leverage innovation for sustained growth.
Kimberly A. Whitler serves as the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia's Darden School of Business. With nearly 20 years of industry experience in general management, strategy, and marketing roles within CPG and retailing sectors, she brings practical expertise to her academic work. Her career includes significant positions at Procter & Gamble, Aurora Foods, David's Bridal, and PetSmart, where she helped build $1B+ brands including Tide, Bounce, Downy and Zest. Dr. Whitler's educational background includes: B.A. in psychology and business administration from Eureka College MBA from the University of Arizona, Eller School of Business M.S. and Ph.D. from Indiana University, Kelley School of Business Whitler is an authority on marketing strategy, brand management, and marketing performance, with particular expertise in understanding how a firm's marketing performance is affected by its C-suite and board. Her research focuses on C-level marketing management challenges, digital marketing transformation, employer branding, and the emerging field of athlete branding through NIL (Name, Image & Likeness). She has authored over 350 articles as a Forbes senior contributor and published in top journals including Harvard Business Review, Journal of Marketing, and Journal of the Academy of Marketing Science. Her award-winning publications demonstrate a consistent progression from traditional brand management topics toward more strategic considerations of marketing's role at the executive and board levels. Recent work examines digital transformation, brand purpose, and the evolving CMO role, reflecting her deep understanding of how marketing strategy intersects with organizational leadership. Whitler has received numerous professional accolades: Ranked as a Top Influencer of CMOs Named Favorite Professor of Top MBA Students in Poets and Quants Winner of Darden's Morton Award in 2018 and 2021 Finalist for Journal of Marketing's 2018 MSI/Paul H. Root Award Winner of 2017 Robert D. Buzzell Best Paper award Winner of 2020 Sheth Foundation Award As an active consultant and speaker, Whitler has worked with numerous C-level organizations including Coca-Cola, McDonald's, U.S. Department of Defense, and Gartner. She has been cited over 3,600 times in major media outlets including Wall Street Journal, New York Times, and Bloomberg, establishing herself as a leading voice in marketing strategy. Her industry experience informs her teaching and research, creating a valuable bridge between academic theory and practical application. Whitler leads research initiatives focused on marketing leadership and brand strategy, often collaborating with industry partners to ensure practical relevance of her work. Her recent projects include examining the impact of marketers on corporate boards and developing frameworks for effective marketing technology implementation, positioning her at the forefront of strategic marketing research.
