معرفی
Sascha Struwe serves as a Postdoctoral Researcher at Aalborg University Business School within the Faculty of Social Sciences and Humanities, actively contributing to the International Business Research Group. Based at Fibigerstræde 11 in Aalborg Øst, Denmark, Struwe operates at the intersection of service innovation theory and business practice with international focus.
Research expertise centers on service innovation, value co-creation, and digital servitization, particularly examining B2B contexts and open banking ecosystems. Work consistently explores institutional influences through German-Chinese case studies, addressing how cultural and regulatory frameworks shape service design. Recent trajectories reveal evolution from foundational service design challenges (2019-2021) toward digital transformation implications (2022-2023), with emphasis on value co-destruction mechanisms in financial ecosystems.
Struwe led the PhD project Innovating the Invisible and Intangible: Value Creation in B2B service (2018-2021) investigating co-creation capabilities across industrial sectors. Academic engagement includes conference participation at EIBA and CICALICS events, plus a visiting researcher appointment at Fudan University's Nordic Centre (2019-2020). Current work continues through the International Business Research Group, focusing on digital literacies and service ecosystem resilience.
