معرفی
Jamie Burton is Professor of Marketing at Alliance Manchester Business School. His research specializes in servitization, customer experience, and digital transformation in business markets.
Research Focus: Examines service infusion strategies, customer engagement dynamics, and organizational capabilities for service innovation in manufacturing firms. Recent work explores digital servitization challenges and multi-actor value creation.
Professional Service: Research Director for the Customer Management Leadership Group, co-organizer of international conferences on servitization and customer experience.
۰مقاله ثبتشده
