Senmao Xiaمشاهده پروفایل
مدرس ارشد
Dr. Senmao Xia is a Senior Lecturer in Digital Economy, Entrepreneurship and Innovation at the University of Surrey, where he serves as Doctoral Supervisor, Associate Director of the Surrey Academy for Blockchain and Metaverse Applications, and Programme Director for Blockchain and Metaverse Business Models. He holds adjunct roles as Visiting Associate Professor at Peking University HSBC Business School and Adjunct Research Fellow at Central University of Finance and Economics. His PhD and SFHEA status underscore his academic credentials. His research bridges digital innovation (AI, blockchain), entrepreneurship, and sustainability, with a focus on: Technological impacts on supply chains and operations Consumer behavior in green economies Human-AI collaboration in service recovery Recent publications emphasize empirical and theoretical advances in digitalization, circular economies, and innovation strategy, reflecting interdisciplinary engagement across management, economics, and environmental studies. Awards & Leadership: Senior Fellow of Higher Education Academy (SFHEA) Vice President, Chinese Economic Association (Europe/UK) Editorial roles: Journal of Innovation and Knowledge (Associate Editor), Technovation (Guest Editor), and others Research Supervision & Industry Engagement: Actively supervises PhD students (current: 2 candidates, 2 visitors; completed: 3). Advises firms on blockchain/AI applications (e.g., collaboration with Fotor for digital photo creation) and hosts international conferences (e.g., Sino-UK Forum).







