جستجوی استاد راهنمای دانشگاهی

Professor Yongbo Xiao serves at Tsinghua University's School of Economics and Management, Department of Management Science and Engineering. His academic journey includes a BEng in Management Information Systems (2000), Master/PhD in Management Science and Engineering (2006), and postdoctoral research in applied economics at Tsinghua University. 2000: BEng in Management Information Systems 2006: Master/PhD in Management Science and Engineering 2006-2008: Postdoctoral Fellow in Applied Economics His research spans revenue management, pricing strategies, operations/supply chain management, and service systems. Recent work explores live-streaming e-commerce dynamics, supply chain resilience, and platform co-opetition models. Articles appear in top journals including Operations Research , Production and Operations Management , and Naval Research Logistics . Notable awards include National Natural Science Foundation Outstanding Young Scholars Fund, Changjiang Scholar Young Scholars recognition, and multiple Tsinghua University teaching/research honors. He serves as Associate Editor-in-Chief for Naval Research Logistics and Executive Editor for Journal of Systems Science and Systems Engineering . 2024: China Aviation Association Second Prize 2023: Huawei Collaborative Innovation Award 2022-2024: Tsinghua EMBA/Executive Education Teaching Excellence Professor Xiao teaches undergraduate Operations Research, Master's-level Operations Research & Optimization, and MBA courses including Data Models & Decisions, Operations Management, and ESG Frontier Exploration. His work bridges theoretical operations research with practical applications in digital commerce and supply chain innovation.

• Revenue Management
• Pricing Management
• Operations Management
• +۵ مورد دیگر

Zhu Yan serves as Professor at Tsinghua University's School of Economics and Management, Department of Management Science and Engineering. He concurrently holds leadership positions as Dean of Tsinghua's Internet Industry Research Institute, Director of the Advanced Information Technology Business Application Laboratory, and Executive Deputy Director of the Medical Management Research Center. Education: Postdoctoral Fellow (1998-2000) and Ph.D. in Nuclear Energy Technology (1994-1998) at Tsinghua University, Bachelor's in Engineering Physics (1989-1994) Professional Experience: Professor (2010-present), Associate Professor (2002-2010), Lecturer (2000-2002); Visiting Scholar at MIT Sloan, CUHK, and Lancelot Institute Professor Zhu's research spans digital transformation , industrial blockchain , and digital production relations , with emphasis on practical applications in healthcare, construction, and finance. His work bridges theoretical frameworks with industry implementation, particularly in China's digital economy evolution. Current projects focus on industrial internet integration and digital finance systems. His 15 most recent publications demonstrate strong interdisciplinary focus, connecting information systems with healthcare analytics (40%), industrial digitalization (35%), and economic policy (25%). The research shows increasing emphasis on AI-driven diagnostic systems and pandemic-responsive economic strategies since 2020. Beijing Philosophy and Social Sciences Excellent Achievement Award (2020) China Petroleum and Chemical Automation Association Science and Technology Progress Award (2010) Multiple Beijing Science and Technology Progress Awards (2001, 2005) Tsinghua University Outstanding Teaching Award (1999) As academic advisor to national initiatives, Professor Zhu leads the China Technology Economics Society's Blockchain Division and serves as Chief Academic Officer for Chengdu University of Information Technology's Blockchain Industry College. His industry partnerships include SAP Global HR Advisory role since 2000 and CCTV Financial Commentary position since 2015. Current research funding focuses on digital infrastructure development through the Industrial Digital Finance Technology Application Laboratory. He directs the Advanced Information Technology Business Application Laboratory, which develops enterprise digital transformation frameworks, and co-leads the Medical Management Research Center's AI diagnostic initiatives. Current projects include national blockchain infrastructure development and pandemic-resilient supply chain systems.

• Digital Transformation
• Digital Economy
• Industrial Blockchain
• +۴ مورد دیگر

Li Zhongfei is a Chair Professor and Vice Dean of the School of Business at Southern University of Science and Technology (SUSTech). He is a member of the State Council's Discipline Review Group, National Outstanding Young Scientist, National Model Teacher, and recipient of the State Council's Special Government Allowance. His career spans roles as Distinguished Professor at Lingnan College, Executive Dean at Sun Yat-sen University, and leadership positions in academic societies such as the Chinese Society for Systems Engineering. Education : PhD in Management (1997-2000) and Master's in Operations Management (1988-1990) from the Chinese Academy of Sciences, and a Bachelor of Science in Mathematics from Lanzhou University. Research Interests : His work focuses on Technological Finance Green Finance Pension Finance Financial Engineering and Risk Management Insurance and Actuarial Science with applications to financial markets, digital finance, and sustainability. Scientific Trends from his publications include: ESG rating impacts on capital markets Green innovation under carbon pricing Machine learning in cryptocurrency forecasting Robust portfolio optimization under uncertainty Climate risk and policy analysis Post-pandemic economic recovery and systemic risk Scientific Awards : Recipient of the National Teaching Achievement Award, Guangdong Province Philosophy and Social Sciences prizes, Zhong Jiaqing Operations Research Award, and recognition as a Top 2% Scientist (Stanford, 2023). He was honored as a National Model Teacher and 'Top Ten Most Respected Business School Deans in China.' Grants & Projects : Principal investigator in NSFC key projects, including 'Intelligent Investment and Risk Management under Dual Carbon Strategy' and 'Financial Innovation and Risk Management.' His projects address fintech, pension funds, and climate risk. Labs & Teams : Leads advanced research teams in SUSTech's School of Business and collaborates with international institutions like the University of Waterloo and Hong Kong Polytechnic University.

• Technological Finance
• Green Finance
• Pension Finance
• +۶ مورد دیگر

BAI Yunxia is a Professor and PhD Advisor at the School of Economics & Management, Tongji University, where she chairs the Department of Accounting. Her research focuses on Corporate Finance, Financial Accounting, and Capital Markets, with a particular emphasis on State-Owned Enterprises (SOEs) and government policy impacts. Education: PhD, MA, and BS from Xiamen University (2004, 2001, 1995), Postdoctoral Fellow at Peking University (2009). International Experience: Visiting Scholar at the University of Texas at Arlington (2006). Her work explores corporate governance, earnings management, and maturity mismatch in financial systems. Recent publications analyze risk disclosure in IPO pricing, tax policy implications, and SOE performance under government reforms. BAI Yunxia has secured grants from China’s National Natural Science Foundation and the Education Ministry, including projects on financial system transformation and SOE governance. She serves as reviewer for multiple journals and is an Executive Editor of the China Finance Review. Scientific Awards: Best Doctoral Dissertation (Xiamen University), China Accounting Association Prizes (2008, 2005). Her career bridges academia and industry, with prior roles as an Assistant Engineer at Kaiyuan Group and Visiting Scholar at Cheung Kong Graduate School of Business.

• Corporate Finance
• Financial Accounting
• Capital Market
• +۳ مورد دیگر

Cao Haishan is an Associate Professor at Tsinghua University, affiliated with the Department of Energy and Power Engineering in the School of Mechanical Engineering. His research focuses on cryogenic cooling systems, high heat flux thermal management, and the physics of amorphous ice formation and phase transitions. He leads a research group supported by the National Natural Science Foundation of China and industry partners including Huawei, Midea, and Lenovo. Ph.D., Mechanical Engineering, University of Twente, 2013 M.Sc., Chemical Engineering, Dalian Institute of Chemical Physics, Chinese Academy of Sciences, 2009 B.Sc., Chemical Engineering, Zhejiang University, 2006 Dr. Cao's research spans three major areas: cryogenic cooling (including micro cryocoolers and sorption systems), high heat flux electronic cooling (especially with non-condensable gases), and the formation and transformation of amorphous water ice. His work combines theoretical modeling, computational simulation, and experimental validation, often at micro and nano scales. He applies principles from thermodynamics, fluid dynamics, and materials science to solve engineering challenges in refrigeration and thermal control. The recent publications reflect a strong trend toward interdisciplinary research, integrating machine learning for heat transfer prediction, computational screening of MOFs for cryogenic switches, and fundamental studies of ice nucleation on various substrates. The articles span journals in physics, engineering, materials, and applied thermal sciences, indicating broad impact across multiple domains. Notable scientific awards include: Gustav and Ingrid Klipping Award (2016) Cryogenics Best Paper Award (2017) Annual Teaching Excellence Award, Tsinghua University (2023) Excellent Supervisor Award, Tsinghua University (2024) Multiple First Prize Advisor awards in national student contests on energy saving Dr. Cao has been principal investigator on several grants, including projects funded by the National Natural Science Foundation of China on amorphous ice lifetime and micro-cryocooling for semiconductor chips. He has also led industry-university collaborations with Huawei, Midea, and Lenovo. He advises graduate students and leads a research team focused on next-generation cooling technologies. He serves on editorial boards for Journal of Refrigeration , Vacuum and Cryogenics , and Energies , and has chaired sessions at major international conferences such as ICEC-ICMC and ACTS. His research group operates within the Institute of Thermophysics at Tsinghua University, leveraging facilities in the Lee Shau Kee Science and Technology Building. The team collaborates with national laboratories and international institutions, particularly maintaining ties with the University of Twente. Current efforts are directed toward ultra-low vibration cooling, efficient separation of non-condensable gases, and extending the stability of amorphous ice for cryobiological applications.

• Cryogenic Cooling
• Micro Cryocoolers
• Joule-Thomson Cooling
• +۱۲ مورد دیگر

Kun An is a Professor at the Department of Traffic Information and Control Engineering within the College of Transportation Engineering at Tongji University. She has previously held academic positions at Monash University (Senior Lecturer, 2018–2019; Lecturer, 2016–2018) and conducted postdoctoral research at the University of Illinois at Urbana-Champaign (2015–2016) and The Hong Kong University of Science and Technology (2014–2015). Her academic journey includes a PhD in Civil Engineering from HKUST (2014) and a Bachelor's degree from Tongji University (2009). PhD: Civil Engineering, The Hong Kong University of Science and Technology (2014) Bachelor's: Transportation Engineering, Tongji University (2009) Dr. An specializes in intelligent transportation systems, focusing on optimizing complex traffic networks, characterizing traveler behavior in stochastic environments, and advancing electric vehicle sharing infrastructure. Her research spans urban transit planning, carsharing logistics, battery electric bus deployment, and real-time traffic signal optimization, with applications to mitigate rail disruptions and enhance multimodal connectivity. Her publications emphasize solving transport challenges through stochastic programming, game theory, and behavioral analysis. Key themes include autonomous vehicle integration, demand uncertainty modeling, and sustainable mobility solutions. Awards include the Hong Kong PhD Fellowship and multiple best paper recognitions. Hong Kong PhD Fellowship (2010–2014) TRBADB30 Best Paper Nomination (2014) Best Paper at 18th Hong Kong Transportation Annual Meeting (Second Author, 2013)

• Intelligent Transportation Systems
• Traffic Network Optimization
• Stochastic Demand Modeling
• +۳ مورد دیگر

Wang Chun is a tenured Associate Professor in the Department of Management Science and Engineering at the School of Economics and Management, Tsinghua University. He currently serves as Deputy Director of the department and has held academic positions at Tsinghua since 2017. His work bridges stochastic control, reinforcement learning, and machine learning applications in operations management and financial technology. Education: Bachelor's Degree from Tsinghua University (2005) Master's Degree from the University of Wisconsin-Madison (2008) Doctorate in Operations Research from Columbia University (2014) Research Interests: His research focuses on stochastic control and decision-making under uncertainty, particularly in inventory management, revenue management, financial engineering, and sports analysis. He also investigates reinforcement learning algorithms for dynamic optimization and applies machine learning to business data analytics and financial technology. Published Work Trends: Wang’s publications span operations research, financial mathematics, and computational management science. Recent studies address seasonal optimization patterns, robust inventory models, and game-theoretic approaches to sports analytics. His work integrates theoretical advancements in dynamic programming with practical applications in financial engineering and market microstructure. Career History: 2023–Present: Associate Professor, Tsinghua University 2020–2023: Associate Professor, Tsinghua University 2017–2020: Assistant Professor, Tsinghua University Researcher at KCG (New York), leading studies on quantitative investment and asset optimization

• Operations Management
• Stochastic Control
• Decision-Making under Uncertainty
• +۹ مورد دیگر

Ye Qing is a Tenured Associate Professor in the Department of Management Science and Engineering at the School of Economics and Management, Tsinghua University. She has been serving in this position since 2013, after previously working as an Assistant Professor at the same institution from 2007 to 2013. Dr. Ye received her PhD in Industrial and Operations Engineering from the University of Michigan in 2006. Prior to that, she earned a Master of Systems Engineering (2001) and a Bachelor of Automation (1998), both from Tsinghua University. Dr. Ye's research focuses primarily on Supply Chain Management, with special emphasis on behavioral aspects of operations. Her work spans several key areas including Capacity and Inventory Management, Operation Management under Asymmetric Information, and Behavioral Operations Management. She has made significant contributions to understanding how psychological factors influence decision-making in supply chain contexts, particularly in gig economy settings and incentive contract design. Analysis of Dr. Ye's publication record reveals a strong focus on the intersection of operations management and behavioral economics. Her recent work has increasingly examined the gig economy and platform-based work arrangements, while maintaining her foundational research in traditional supply chain dynamics. A notable trend is her methodological approach, which often combines rigorous theoretical modeling with experimental validation. Dr. Ye has taught several key courses at Tsinghua University including Dynamic Programming, Operations Management, Supply Chain Management, and Data, Models, and Decisions, contributing significantly to the education of future business leaders and researchers.

• Supply Chain Management
• Operations Management
• Behavioral Operations
• +۳ مورد دیگر

Junmin Jiang serves as Associate Professor in the Department of Electronic and Electrical Engineering at Southern University of Science and Technology's College of Engineering since 2022, following promotion from Assistant Professor. He directs a research group focused on cutting-edge analog/power IC design with strong industry partnerships including Texas Instruments, Qualcomm, and Analog Devices. His educational background includes: Ph.D. in Electronic and Computer Engineering (2017), The Hong Kong University of Science and Technology Visiting Scholar (2015-2016), State Key Laboratory of AMSV, University of Macau B.Eng. in Electronic Information Engineering (2011), Zhejiang University Dr. Jiang's research centers on power management IC design with three interconnected thrusts: Power ICs for Specific Applications (e.g., audio/LiDAR drivers), Power ICs for AI systems, and AI-enhanced power IC design. His work achieves breakthroughs in switched-capacitor converters, delivering ultra-high efficiency (>97%), fast transient response ( His 15 most recent publications demonstrate consistent leadership in top venues (ISSCC/JSSC), showing accelerating impact in hybrid converter topologies, parasitic loss reduction, and AI-integrated power management. The trend reveals increasing industrial relevance with 8 U.S. patents and real-world implementations in audio/LiDAR systems. Scientific recognition includes: IEEE SSCS Pre-Doctoral Achievement Award (2017) National Overseas High-level Talent (Youth Project, 2022) SUSTech Outstanding Teaching Award (2024) Shenzhen Industrial Innovation Talent Award (2023) As an advisor, he mentors 8+ students including ISSCC awardees and competition winners. His group actively recruits undergraduates for chip design projects, with students winning top honors in National Electronic Design and Mathematical Modeling competitions. Current teaching includes graduate Nonlinear Circuits and undergraduate Microcomputer Principles. The Jiang Research Group maintains strong industry ties for student placements and collaborates with international institutions in the U.S., EU, and Macau. Lab capabilities focus on full-cycle IC design from simulation to tapeout, with recent 100V-output converters achieving 86.2% efficiency for acoustic applications.

• Power Management IC Design
• Analog Integrated Circuits Design
• Integrated Power Electronics
• +۴ مورد دیگر

Xiaoshuai Fan is an Associate Professor at the College of Business, Southern University of Science and Technology, where she has been affiliated since 2020. Her academic background includes a PhD in Industrial Engineering and Logistics Management from HKUST (2020) and a Bachelor's in Management from Huazhong University of Science and Technology (2015). Education: PhD (2020), Industrial Engineering and Logistics Management, Hong Kong University of Science and Technology Bachelor (2015), Management, Huazhong University of Science and Technology (Management Innovation Experimental Class) Her research focuses on Mechanism Design and Auction Theory under asymmetric information, with applications to Behavioral Operations Management , Sustainable Operations (particularly poverty, income inequality, and carbon emissions), and Supply Chain Management . Recent work explores pay transparency in behavioral economics, carbon emission control through price commitments, and anti-corruption strategies in procurement systems. The 15 most recent publications highlight trends in asymmetric information theory , collusion-resistant contract design , and equity-focused operations research . Key journals include Management Science , Production and Operations Management , and Manufacturing & Service Operations Management . She serves as a doctoral supervisor and has secured research funding from the NSFC Outstanding Young Scholars Program , NSFC Youth Program , and the Shenzhen Science and Technology Innovation Commission . Her lab actively recruits research assistants and postdocs, emphasizing interdisciplinary collaboration in economic, mathematical, and computational fields.

• Mechanism Design
• Auction Theory
• Behavioral Operations Management
• +۳ مورد دیگر

Dr. Lee Hanna serves as a Lecturer in the Department of Management at Shandong University's School of Management, where she teaches undergraduate Management courses and conducts research in sustainable business practices. Her educational background includes a PhD in Management from Durham University (2014-2018), an MSc in International Management from Strathclyde Business School (2012-2013), and a BA (Hons) in Business from Durham University (2009-2011). Dr. Hanna's research focuses on Green Product Development , Environmental Performance , and New Product Development , with particular emphasis on sustainable innovation frameworks and supply chain dynamics. Her work integrates theoretical perspectives from organizational ambidexterity, resource orchestration, and dynamic capabilities. Analysis of her recent publications reveals a strong trend in green innovation (60% of works), M&A knowledge transfer (20%), and digital transformation (20%), with increasing focus on Chinese manufacturing contexts since 2023. Her research has been published in leading journals including Journal of Manufacturing Technology Management (6 publications), European Management Journal , and Technological Forecasting and Social Change . Dr. Hanna maintains active collaborations with international researchers from UK, South Korea, and China, particularly in studies examining cross-border knowledge transfer and sustainable operations.

• Green Product Development
• Environmental Performance
• New Product Development
• +۲ مورد دیگر

Dr. Shaobo (Kevin) Li is a Tenured Associate Professor at the School of Business, Southern University of Science and Technology (SUSTech), with secondary appointment in the Department of Information Systems & Management Engineering. He holds a PhD in Business Administration from Nanyang Technological University (2019), Master of Business Administration (University of Virginia, 2014), Master of Finance (West Virginia University, 2012), and Bachelor of Business Administration (Lanzhou University, 2011). National High-Level Youth Talent Program awardee Overseas High-Caliber Personnel in Shenzhen City Recipient of 2018 China Scholarship Council’s Excellent Self-Funded Student Scholarship His research focuses on the intersection of digital economy, social welfare, and technology-driven marketing, employing experimental methods, empirical models, and neuroscience. He serves as Associate Editor for the Journal of Business Research and has published in top UTD-24 journals including Journal of Consumer Research, Information Systems Research, and Production and Operations Management. His work examines platform economics, brand management during crises, and consumer behavior related to AI, sustainability, and health decisions. He has led 10+ research projects (National Natural Science Foundation, Ministry of Science and Technology 2030 Program) and received multiple research awards, including Academy of Marketing Science Best Doctoral Dissertation Proposal Award (2019) and Best Paper Awards at China Marketing Science (2020,2024), China Marketing International Conference (2023), and CMAU Annual Conference (2023,2024). Teaching accolades include SUSTech’s Premier Teaching Award, Top 10 Most Popular Professor among undergraduates, and Nanyang Business School’s Best Graduate Teaching Award (2017). Teaches Financial Marketing (undergraduate) Teaches Frontiers of Management & Research Methods (PhD) Actively recruiting research assistants, postdocs, and joint PhD candidates with Hong Kong Polytechnic University

• Digital Economy
• Social Welfare
• Consumer Behavior
• +۶ مورد دیگر

Dr. Wei Cai is a Research Associate Professor in the Department of Ocean Science and Engineering at the Southern University of Science and Technology (SUSTech). He also serves as Assistant to the President of the Academy of Marine Sciences at SUSTech and Assistant Director of the Shenzhen Branch of the Laboratory of Marine Science and Engineering of Guangdong Province. Additionally, he is the Deputy Director of the Marine Robot & Power System Laboratory and a member of the National Technical Committee for the Standardization of Submersibles. Dr. Cai received his educational background as follows: Doctor of Biomedical Engineering : Zhejiang University, September 2007 - June 2012 Bachelor of Biomedical Engineering : Zhejiang University, October 2002 - June 2007 Dr. Cai has dedicated his career to marine technology research for nearly 15 years, with expertise spanning multiple disciplines of ocean science and engineering. His primary research interests focus on marine sensors , scientific applications of submersibles , and polymetallic sulfide resources in the international seabed area . His work bridges engineering innovation with practical oceanographic applications, particularly in deep-sea exploration technologies. Dr. Cai has extensive field experience, having participated in 12 cruises on China Ocean Voyages, where he served as chief scientist for several important missions including sea trials of the "Qianlong II" AUV in 2016, "Qianlong III" AUV in 2018, and Deep-Sea Drilling Rig in 2021. His January 2019 expedition with the "Deep Sea Warrior" manned submersible reached a depth of 2,773 meters in the Southwest Indian Ocean, demonstrating his hands-on expertise in extreme deep-sea environments. Dr. Cai's research portfolio demonstrates a clear progression from fundamental sensor development to sophisticated deep-sea exploration systems. His early work focused on chemical sensors for water quality monitoring, particularly for heavy metal detection, which laid the foundation for his later specialization in marine applications. Over time, his research evolved toward deep-sea technologies, with increasing emphasis on autonomous underwater vehicles (AUVs), hydrothermal vent systems, and polymetallic sulfide resource exploration. His publications reveal strong interdisciplinary connections between chemical engineering, robotics, marine geology, and environmental science, with practical applications in both resource exploration and environmental protection. Dr. Cai's scientific achievements have been recognized with several prestigious awards: Second Prize of National Science and Technology Progress Award (Team), 2019 Outstanding Contribution Award of China Marine Engineering Consulting Association (Team), 2019 Outstanding Graduate of Zhejiang Province, 2012 2022 Pearl River Talent Plan Young Top Talent 2022 Shenzhen "Pengcheng Peacock Plan" Special Post C As a principal investigator, Dr. Cai has secured significant research funding, including the National Key Research and Development Program of China, projects from the Deep Blue Project Fund by Shanghai Jiao Tong University, and various provincial and national research grants. His leadership extends to serving as deputy chief designer of technical upgrade and scientific application of the "Qianlong II" AUV. Dr. Cai has also contributed to major scientific endeavors as a participant in numerous China Ocean Voyage projects, with funding ranging from millions to tens of millions of RMB per project. Dr. Cai leads the Marine Robot & Power System Laboratory at SUSTech, where his team focuses on developing advanced marine technologies for deep-sea exploration. His laboratory work integrates robotics, sensor development, and data analysis to create comprehensive solutions for underwater research and resource exploration. The lab's current projects include developing high-sensitivity methane sensors for deep-sea environments, systems for detecting heavy metals in hydrothermal plumes, and wireless sensor networks for red tide early warning systems. This multidisciplinary approach positions Dr. Cai's team at the forefront of marine technology innovation in China.

• Marine Sensors
• Scientific Applications of Submersibles
• Polymetallic Sulfide Resources
• +۵ مورد دیگر

Hu Yihong is an Associate Professor in the Department of Management Science and Engineering at the School of Economics and Management, Tongji University . With a Ph.D. from Fudan University (2009) and a B.Eng. from Shanghai Jiaotong University (1999) , Hu's academic journey spans over a decade in operations management research. 2009-2024: Assistant Professor at Tongji University 2025-Present: Associate Professor at Tongji University 2015-2016: Visiting Scholar at Pennsylvania University and University of Texas at Dallas Her research focuses on Operations Management in e-commerce and logistics delivery , particularly Logistics and Supply Chain Management . Recent work explores platform strategies, personalized pricing, and network equilibrium models with applications in online shopping and transportation systems. Key article trends include network optimization in supply chains, game theory for service provider competition, and sustainability practices in digital marketplaces. Her 2024 publications address platform vertical differentiation and data-driven pricing strategies, building on earlier works in maritime logistics, congestion pricing, and multiclass traffic equilibrium. Scientific Recognition : NSFC Youth Project (2011) Shanghai Pujiang Plan (2017) Central University Basic Research Grant (2014) Education Minister's New Teacher Project (2010) Tongji University Excellent Youth Teacher Project (2009) Hu has served as a reviewer for journals like Production and Operations Management , Transportation Research , and Omega . Her work combines empirical analysis with theoretical modeling, addressing both consumer behavior and network structure optimization challenges.

• Operations Management
• E-commerce
• Logistics and Supply Chain Management
• +۴ مورد دیگر

Maggie Wenjing Liu is a tenured Associate Professor in the Department of Marketing at Tsinghua University's School of Economics and Management (SEM). She holds leadership roles as Associate Director of the Computational and Behavioral Science Lab and China Retail Research Center, and Chair of the Marketing Department's Academic Seminar Committee. Education: Ph.D. in Marketing, Rotman School of Management, University of Toronto M.S. in Marketing, NUS Business School, National University of Singapore Bachelor in Economics, University of International Business and Economics Research Focus: Her work centers on consumer behavior , product/service experience , decision science , and pricing , examining psychological mechanisms through experimental and analytical methods. Key themes include ritualistic consumption, AI-human interaction in marketing, visual branding effects, and cross-cultural service responses. Publication Trends: Recent work (2017-2025) appears in top journals like Production and Operations Management (UTD) and Journal of Consumer Psychology (FT50), revealing strong interdisciplinary connections between behavioral science, marketing strategy, and data-driven consumer insights with increasing focus on AI applications and crisis response. Scientific Awards: National Natural Science Foundation Youth Project Outstanding Evaluation (2017) National Natural Science Foundation General Project Outstanding Evaluation (2021) Tsinghua University teaching reform project Grade A (2020) Beijing Higher Education Young Elite Scholar Award Two-time Outstanding Expert Reviewer (Journal of Marketing Science) Society of Asian Retailing and Distribution Best Paper Award Advising & Grants: As a doctoral advisor, she mentors PhD candidates who frequently co-author publications. She secured three National Natural Science Foundation General Programs, one Youth Project, three provincial/ministerial grants, and multiple Tsinghua projects, with two NSFC projects rated Outstanding upon completion. Labs & Leadership: She co-directs Tsinghua SEM's Computational and Behavioral Science Lab and China Retail Research Center, driving research at the intersection of marketing analytics, consumer neuroscience, and retail innovation while serving on editorial boards for Marketing Letters and Journal of Business Research .

• Consumer Behavior
• Product and Service Experience
• Decision Science
• +۳ مورد دیگر