معرفی
Hu Yihong is an Associate Professor in the Department of Management Science and Engineering at the School of Economics and Management, Tongji University. With a Ph.D. from Fudan University (2009) and a B.Eng. from Shanghai Jiaotong University (1999), Hu's academic journey spans over a decade in operations management research.
- 2009-2024: Assistant Professor at Tongji University
- 2025-Present: Associate Professor at Tongji University
- 2015-2016: Visiting Scholar at Pennsylvania University and University of Texas at Dallas
Her research focuses on Operations Management in e-commerce and logistics delivery, particularly Logistics and Supply Chain Management. Recent work explores platform strategies, personalized pricing, and network equilibrium models with applications in online shopping and transportation systems.
Key article trends include network optimization in supply chains, game theory for service provider competition, and sustainability practices in digital marketplaces. Her 2024 publications address platform vertical differentiation and data-driven pricing strategies, building on earlier works in maritime logistics, congestion pricing, and multiclass traffic equilibrium.
Scientific Recognition:
- NSFC Youth Project (2011)
- Shanghai Pujiang Plan (2017)
- Central University Basic Research Grant (2014)
- Education Minister's New Teacher Project (2010)
- Tongji University Excellent Youth Teacher Project (2009)
Hu has served as a reviewer for journals like Production and Operations Management, Transportation Research, and Omega. Her work combines empirical analysis with theoretical modeling, addressing both consumer behavior and network structure optimization challenges.
