Sylvaine Tuncer is a Lecturer in Work, Interaction & Technology at King’s Business School, King’s College London. She specializes in qualitative sociological research focusing on work practices, collaboration with technologies, and video-based ethnographic methods. Her work spans human-robot interaction, healthcare technology, auction sales dynamics, and urban mobility studies. She actively contributes to interdisciplinary research and innovation in data collection methodologies. Dr. Tuncer teaches at both undergraduate and graduate levels, leading modules such as Communication in Organisations and Work Practice & Technology. She currently serves as Deputy Programme Director for the Business Management BSc. Her research group, Work, Interaction & Technology (WIT), explores video-based studies of social interaction in collaborative settings. Notable projects include studies on hybrid auction sales adaptation and the role of frontline workers in digital strategy. Her recent publications emphasize human-robot interaction design, trust dynamics in hybrid environments, and the interplay between technology and social practices. She is involved in organizing international workshops on healthcare and technology, reflecting her commitment to fostering academic exchange and applied research.







