Mahima Hadaمشاهده پروفایل
دانشیار
- Marketing Analytics
- Data Science
- Machine Learning
- +۳ مورد دیگر
Mahima Hada is an Associate Professor at the Allen G. Aaronson Department of Marketing & International Business within Baruch College's Zicklin School of Business (CUNY). She holds a PhD in Marketing from Pennsylvania State University, an MBA from IIM Bangalore, and a mechanical engineering degree from Pune University. Research Focus: Her work centers on data-driven marketing strategies, with emphasis on: B2B referral networks and horizontal collaboration dynamics Machine learning applications in text analytics for consumer insights Digital advertising efficiency and cross-channel budget allocation Behavioral experiments in industrial marketing contexts Publication Trends: Recent articles explore experimental methodologies in B2B research, shared consumption psychology, and franchise contract optimization, predominantly published in premier marketing journals. Awards & Honors: Outstanding Reviewer awards from Journal of Marketing Research (2024) and Journal of Marketing (2023) ARF Great Mind Award for practitioner impact (2020) Finalist for MSI's H. Paul Root Award (2015) Multiple PSC-CUNY grants for B2B/franchising research (2013–2024) Teaching & Service: Leads doctoral supervision and courses in Marketing Analytics, Text Analytics, and Data-Driven Marketing. Serves on editorial boards for Journal of Marketing Research and Journal of Business and Industrial Marketing .










