Mònika Jiménez Morales is an Associate Professor at Universitat Pompeu Fabra (UPF), affiliated with the Barcelona School of Management. She serves as Director of the Degree in Advertising and Public Relations at UPF, a role she has held since 2006. Her academic career includes teaching in Master's programs such as the Master of Arts in Communication Management and Master's Degree in Communication and Business Relations . She holds a Doctorate in Audiovisual Communication and a degree in Communication and Humanities from UPF. Her research focuses on strategic communication, health communication, and the impact of advertising on body image and dietary behaviors. Key areas include analyzing media representation of mental health conditions in TV series and studying the correlation between food marketing claims and nutritional values. Her publications span 12 articles in journals like Communication & Society , NFS Journal , and Nutrients , alongside 5 book chapters and conference participations. Research highlights include studies on screen media's effect on Spanish schoolchildren's body image and the role of Mediterranean Diet promotion in food advertising. Dr. Jiménez Morales actively contributes to academic innovation through event management case studies and pedagogical techniques. She has advised on projects related to public health advocacy, media literacy, and youth digital engagement without explicitly listed students or grants. Her work bridges communication theory with practical applications in health policy and corporate communication strategies.








