Mr. William Jeferson Vieira de Souza is a Researcher and final-year PhD candidate in Marketing at Strathclyde Business School, University of Strathclyde. He holds a BSc in Production Engineering and an MSc in Mechanical Engineering. His primary affiliation is the Stephen Young Institute for International Business, where he focuses on sustainable supply chain practices and eco-innovation in developing economies. Education: BSc in Production Engineering MSc in Mechanical Engineering PhD Candidate in Marketing (Strathclyde Business School) Research Interests: William’s work centers on sustainability, global circular economy frameworks, and eco-innovation strategies in manufacturing. He investigates how supply chain partnerships can mitigate environmental impacts in global value chains, particularly in the global South. His research leverages qualitative methodologies including Nvivo-driven data analysis. Professional Activities: He participates in strategic initiatives such as the EPSRC Critical Mass program on Sustainable & Circular Materials and the Digital Twinning for Decarbonisation initiative. His industrial experience includes roles in facilities management (Sodexo) and process optimization at Mercedes-Benz Brazil. Labs/Teams: Affiliated with the Stephen Young Institute for International Business and collaborates with interdisciplinary teams on circular economy projects.








