Professor Jo Barraket is a leading academic and researcher in social equity, social innovation, and public policy. As Director of the Melbourne Social Equity Institute and member of the Dilun Duwa Centre for Indigenous Business Leadership, she focuses on improving social equity through organizational innovation, cross-sector collaboration, and policy design. Her research addresses social procurement, health equity, digital inclusion, and employment pathways for marginalized groups. Her work includes landmark projects such as the Australian Digital Inclusion Index and evaluations of Commonwealth Social Enterprise Development Funds. She has secured over $11M in research grants, including multiple ARC grants, and produced over 75 scholarly publications. Her current projects compare social procurement policies in Australia and Scotland, and study youth unemployment in construction via employment-focused procurement. Key research themes include: social enterprise scaling strategies, cross-sector partnerships for policy implementation, and the role of philanthropy in equitable housing. She advises governments and OECD on inclusive employment policies and chairs major research initiatives like the Social Enterprise Impact Lab. Prof Barraket’s transdisciplinary approach combines rigorous academic research with practical outputs like policy guides and digital tools to maximize societal impact. She previously founded the Centre for Social Impact Swinburne, now a global leader in social economy research.
Dimitrios Skalkos serves as a Professor at the Department of Chemistry, University of Ioannina, holding the specific title of Professor of Innovation Management in Food Businesses. His office is located in building X2, room X2-206c on the Ioannina Campus (45110 Ioannina), and he leads the Food Chemistry Laboratory. He earned his Basic Degree in Chemistry from the University of Ioannina (1980-1985) followed by a Doctoral Degree from the University of Toledo, USA (1986-1989) with dissertation research on "Di- and Tetrahydroporphyrins: Syntheses and Antitumor Activities". Skalkos's research spans Food Business Management, Food Innovation, and Innovation Management, with specialized focus on Innovation & Entrepreneurship, Aromatic Plants, Innovative Foods, and Strategic Marketing. His work bridges academic research with industry applications in food systems, emphasizing Greek agricultural products and pandemic-era consumer behavior. His 36 publications (2020-2024) reveal strong trends in post-pandemic food innovation, consumer perception of traditional Greek foods, functional food development (particularly olive oil, cheese, and grape by-products), and sustainable agri-food supply chains. Key thematic clusters include traceability systems, bioactive properties of novel foods, and economic impacts on food choices. He has actively supervised Master's and PhD students through departmental presentations, directed 23 research programs, and organized 15 seminars and conferences. His laboratory website ( https://foods.chem.uoi.gr ) showcases ongoing food chemistry innovations.
Andrew Stephen is the L’Oréal Professor of Marketing and Deputy Dean for Faculty and Research at Saïd Business School, University of Oxford. He leads the Marketing faculty and directs the Oxford Future of Marketing Initiative, focusing on emerging technologies like AI and data-driven strategies in marketing, media, and advertising. His research explores digital marketing, consumer behavior, and the impact of new technologies, earning him recognition as a top global marketing scholar. His academic contributions span leading journals such as the Journal of Consumer Research and Harvard Business Review. He serves as editor of the Journal of Consumer Research, co-editor of the International Journal of Research in Marketing, and actively engages with industry through councils like the Mobile Marketing Association’s Brand Safety Council. Teaching responsibilities include marketing curriculum oversight and courses across MBA, Executive MBA, and DPhil programs, focusing on digital transformation, marketing analytics, and the future of marketing. His work bridges academic rigor with industry relevance, addressing challenges in tech-enabled marketing and global brand strategies. Awards: Top marketing academic in the UK (AMA), featured in Poets & Quants’ top 40 under 40, multiple research excellence awards. Labs/Initiatives: Oxford Future of Marketing Initiative, fostering collaborations with leading companies to tackle industry challenges. Grants/Advising: Extensive industry partnerships and academic grants not explicitly detailed in the text.
Nicole Koschate-Fischer is Professor and holds the GfK Chair for Marketing Intelligence at Friedrich-Alexander University Erlangen-Nuremberg (FAU), where she currently serves as Dean of Research at the Faculty of Business, Economics and Social Sciences. She is spokesperson for the interdisciplinary research focus "Customer Insights" and founding director of the Experimental Lab for Business Insights Nuremberg (ELAN). Previously, until September 30, 2024, she served as spokesperson for the Institute of Marketing and head of the Master's in Marketing program. Professor Koschate-Fischer earned her doctorate and habilitation from the University of Mannheim after completing a degree in business administration and psychology. Her academic journey includes membership in the interdisciplinary Collaborative Research Center "Concepts of Rationality, Decision Behavior, and Economic Modeling" at Mannheim, along with research stays as visiting scholar at University of Florida and University of Texas at Austin. She has held professorships at Technical University of Kaiserslautern and HEC Paris, and served as visiting professor at University of Vienna and Central University of Finance and Economics in Beijing. Research Interests Professor Koschate-Fischer's research spans customer insights , digital marketing , pricing and product management , and marketing analytics . Her work investigates consumer behavior in digital contexts, brand partnerships, life event impacts on purchasing decisions, and the psychological aspects of pricing. She employs experimental research methods and mediation analysis to understand causal relationships in consumer decision-making processes. Her publication record demonstrates consistent high-impact research in leading journals including Journal of Marketing, Journal of Marketing Research, and Journal of the Academy of Marketing Science. Recent work focuses on digital communication phenomena like emoji usage in electronic word-of-mouth, conversational agent interactions, and the application of behavioral pricing principles in charitable contexts. Professional Recognition Full member of the Bavarian Academy of Sciences and Humanities Member of the Board of Academic Trustees of the Center for Advanced International Marketing Knowledge (AiMark) Editorial board member of Journal of International Marketing Professor Koschate-Fischer regularly serves as reviewer for leading international academic journals and presents her research at both academic and practitioner-oriented conferences. Her work receives funding from organizations including the German Research Foundation (DFG), and she maintains active collaborations with renowned companies across various industries. She has directed the Experimental Lab for Business Insights Nuremberg (ELAN) since its founding, creating a hub for interdisciplinary customer insights research that bridges academic rigor with practical business applications.
Eva Ascarza is a Professor of Business Administration in the Marketing Unit at Harvard Business School (HBS) . She co-founded the Customer Intelligence Lab at HBS's D 3 Institute, focusing on responsible and effective customer data utilization. Research Interests include: Customer retention and churn analysis Algorithmic bias in marketing AI Field experimentation (A/B testing) for targeting optimization Customer lifetime value (CLV) modeling Dynamic personalization strategies Scientific Awards and Recognitions: 2023 Weitz-Winer-O'Dell Award (winner) 2022 Paul E. Green Award (PNAS publication) 2020 Marketing Science Institute (MSI) Scholar 2019 Erin Anderson Award for Emerging Female Scholar 2018 Paul E. Green Award (JMR publication) 2014 Frank M. Bass Outstanding Dissertation Award Her articles demonstrate cutting-edge applications of statistical modeling , Bayesian methods , and fair AI frameworks in modern marketing challenges.
**Dr. JIN Chen** is an **Associate Professor** in the **Department of Information Systems and Analytics** at the **National University of Singapore (NUS) School of Computing**. He holds a PhD in Industrial Engineering and Management Science from Northwestern University (U.S.) and joined NUS in 2018 after postdoctoral work at the Wharton School, University of Pennsylvania. His research focuses on **online platforms**, **information systems operations**, and **digital transformation**, with a particular interest in addressing challenges like fake information dissemination and platform competition. His work bridges **operations management** and **information systems**, emphasizing practical applications in e-commerce and fintech. **Education**: B.Sc. (Shanghai Jiao Tong University) M.Sc. & Ph.D. (Northwestern University, U.S.) **Research Interests**: Platform design and competition Information bundling and pricing strategies Consumer search behavior Right-to-repair policies and environmental impacts **Awards & Recognition** (selected): Finalist, MSOM Service Management SIG Best Paper Award (2024) Nomination for NUS Young Researcher Award (2022–2024) Winner, INFORMS ENRE Young Researcher Prize (2022) Teaching Excellence Awards (2021–2023) **Key Projects**: Optimal information structure design to combat fake orders/reviews Environmental and welfare implications of right-to-repair laws Strategic bundling and pricing in multi-service platforms
Tom van Laer is an Associate Professor of Marketing and Deputy Head of Discipline, Research at The University of Sydney Business School. He is globally recognized as the leading expert in storytelling and narrative persuasion, currently occupying the top position on Elsevier's SciVal top 100 list for the most-cited researchers in this domain. His academic journey includes a BA and MA from Nijmegen and a PhD from Maastricht University. Dr. van Laer's research explores storytelling, persuasion, and messaging through an interdisciplinary approach that bridges behavioral experiments, quantitative modeling, and interpretive research. His work spans narrative transportation theory, consumer reviews analysis, digital storytelling, and the psychological mechanisms behind how stories influence consumer behavior. He has developed influential frameworks including the Extended Transportation-Imagery Model and narrative agency theory, with particular expertise in analyzing how stories shape responses to climate change communications and social conflict narratives. His publication record features articles in the most prestigious academic journals including the Journal of Consumer Research (where he serves as Area Editor), Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Management Information Systems, and International Journal of Research in Marketing. His recent work shows a strong trend toward meta-analyses of narrative effects, climate change communication, and the psychological mechanisms of 'bleed' between fictional experiences and real-world behavior. Dr. van Laer is an active media commentator whose research has garnered extensive global coverage across Australia, France, Germany, the Netherlands, the UK, and the US, including national television and radio interviews. His media engagement focuses on storytelling in political campaigns, social media marketing, and the psychological impact of narratives in consumer contexts. He teaches MKTG3121 Advertising: Persuasive Principles and MKTG6006 Persuasive Advertising: Illuminating Dark Art, and has received recognition for both research and teaching excellence. His professional affiliations include the Association for Consumer Research, Australian Marketing Institute, Australian & New Zealand Marketing Academy, and International Society for the Study of Narrative. Dr. van Laer is a member of several university research centers including the Sydney Centre for Healthy Societies, Sydney Environment Institute, and Charles Perkins Centre, where he contributes his expertise in narrative persuasion to interdisciplinary research on societal challenges.
Xavier Brusset is a Professor in Supply Chain at SKEMA Business School since 2016, where he also serves as Director of the PRISM Research Center since 2017. Previously, he held professorial positions at Toulouse Business School (2015-2016) and ESSCA School of Management (2009-2015), where he was responsible for the Master 2 in Purchasing and Supply Chain Management program. His academic journey includes a PhD in Management Sciences from Université Catholique de Louvain (2010) and a Habilitation à Diriger des Recherches from Université Paris Ouest Nanterre La Défense (2016). His research spans multiple critical areas in supply chain management, with particular focus on supply chain resilience, blockchain applications, weather risk management, and pandemic impacts on supply chains. Brusset has developed innovative approaches to understanding how supply chain partners interact, how information affects their behavior, and how external disruptions like weather anomalies and pandemics impact operational efficiency. His work bridges theoretical models with practical applications, often developing decision-support tools for managers facing complex supply chain challenges. Brusset's publication record shows a clear evolution of research interests, beginning with foundational work on supply chain contracts and information sharing, then expanding to weather risk management, and most recently focusing on pandemic disruptions and blockchain applications. His 15 most recent publications (2018-2025) demonstrate increasing sophistication in modeling complex supply chain phenomena, with particular emphasis on network effects, ripple effects, and multi-echelon optimization under disruption scenarios. Editorial board member of Logistics Research Editor of International Journal of Retail and Distribution Management (2022-2023) Recognized EU expert for CINEA research projects evaluation Organizer of the Colloquium on European Research in Retailing (CERR) Reviewer for multiple top journals including International Journal of Production Economics As an advisor, Brusset has supervised doctoral students including R. Alkhudary (co-director, Université Paris 2 Panthéon-Assas) and V. Capocasale (rapporteur). His professional experience extends beyond academia to include industry roles in financial markets and logistics technology, having co-founded WebLogistix, a platform for sharing logistics information in Argentina. His research has practical applications across multiple sectors, particularly in retail, food supply chains, and manufacturing, where he develops tools to help managers mitigate risks and optimize operations under uncertainty.
Tan Chuan Hoo is an Associate Professor (tenured) and Deputy Head of the Department of Information Systems and Analytics at the National University of Singapore's School of Computing. With a distinguished academic career spanning multiple continents, he brings expertise in digital transformation, healthcare informatics, and enterprise systems to his teaching and research. His educational background includes: B.Sc. (1st Class Honours, National University of Singapore) M.Sc. (Accelerated, National University of Singapore) Ph.D. (National University of Singapore) Professor Tan's research focuses on digital transformation, particularly designing, deploying, and evaluating technological innovations. His work centers on two critical areas: digital commerce (provision of digital services such as online shopping aids) and digital organization (ensuring operational efficiency and performance). His research has significant implications for healthcare institutions, corporations, and crisis preparedness and response organizations. He conducts comprehensive analyses using various scientific methodologies including field experiments and mixed methods to understand how digital technologies reshape business operations and enhance societal well-being. His publication record shows a consistent focus on information systems, with recent articles (2020-2025) emphasizing healthcare informatics, digital transformation, and open innovation. His work demonstrates a clear trajectory toward understanding how technology intersects with organizational effectiveness and societal implications, with increasing attention to healthcare applications and digital crisis management. Professor Tan has received numerous prestigious awards for his contributions to the field: Faculty Teaching Excellence Award, NUS (2024, 2017) Information Management Research Award, China Information Economics Society (2023) Reviewer Hall of Fame, Journal of AIS (2020) Outstanding Associate Editor Award, MIS Quarterly (2016) Best Reviewer Award, Journal of AIS (2016) INFORMS ISS Design Science Award (2013) Honorable Mention, Journal of AIS (2015) He has successfully advised PhD students and collaborated with public and private entities on research projects. His editorial service as Associate Editor for Information Systems Research and MIS Quarterly, along with board memberships at other leading journals, demonstrates his significant influence in the field. Professor Tan has secured research grants supporting projects on digital crisis preparedness, disaster response technology, and healthcare digitalization. His research group focuses on understanding how technology can be designed and implemented to support organizations in crisis situations, enhance healthcare services, and improve digital commerce. Current projects include examining digital crisis management, technology for disaster response, and the digital transformation of healthcare services.
Chang-Tai Hsieh is the Phyllis and Irwin Winkelried Distinguished Service Professor of Economics at the University of Chicago Booth School of Business. He is also a PCL Faculty Scholar with the university. His academic appointments include being a Research Associate for the National Bureau of Economic Research, a Senior Fellow at the Bureau for Research in Economic Analysis of Development, and a member of the Steering Group of the International Growth Center in London. His research interests focus on economic development, growth in Asia and Latin America, and applied economics, with particular expertise in macroeconomics. He has conducted extensive research on growth and development patterns across different regions, with special attention to China's economic transformation. His work examines resource allocation, innovation dynamics, trade policy impacts, and structural economic changes. Hsieh's recent publications reveal a strong focus on US-China economic relations, Chinese economic development, and the dynamics of innovation and growth. His research spans multiple subfields including trade policy, resource allocation, economic measurement, and the political economy of development. He has made significant contributions to understanding the economic transformation in East Asia, particularly regarding China's growth model and its implications for global trade. Alfred P. Sloan Foundation Research Fellowship Elected Member of Academia Sinica Two-time recipient of the Sun Ye-Fang Prize Fellow of the American Academy of Arts and Sciences Fellow of the Econometric Society Hsieh has been a visiting scholar at multiple Federal Reserve Banks (San Francisco, New York, and Minneapolis), the World Bank's Development Economics Group, and the Economic Planning Agency in Japan. He is also an active commentator on economic policy, with numerous opinion pieces published in Commonwealth Magazine, Project Syndicate, and other major outlets, particularly focusing on US-Taiwan-China economic relations and trade policy.
Kusum L. Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She has established herself as a leading expert in marketing channel strategy, brand equity, and multi-channel distribution systems. Her research examines the strategic interaction and distribution of power between manufacturers and their distribution channel partners, with particular focus on how store brands, promotions, and brand equity affect performance. Education: PhD, University of Virginia, 1991 MBA, Indian Institute of Management, 1984 BSc (Honors), St. Stephen's College, Delhi University, 1982 Professor Ailawadi's research spans two primary streams: the first focuses on manufacturer-retailer relationships and channel strategy, examining how power dynamics affect brand performance; the second investigates how marketing actions influence consumers' health status and the nutritional quality of grocery shopping. She has pioneered research showing how warehouse club shopping affects consumer behavior, revealing that club store shoppers spend more, shop more frequently, and consume more calories than non-club shoppers. Her work on multi-channel distribution has been synthesized in her influential 2020 book Getting Multi-Channel Distribution Right , which provides practical guidance for managing brands across physical and digital channels. Her extensive publication record in top marketing journals like Journal of Marketing , Journal of Marketing Research , and Marketing Science demonstrates consistent scholarly impact. Analysis of her recent work shows a strong focus on the evolving retail landscape, with particular attention to private label brands, multi-channel strategies, and the behavioral economics of consumer shopping patterns. Her research increasingly bridges marketing theory with practical applications in retail strategy and consumer health. Notable Awards: Winner, Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing (2018) Distinguished Alumni Award, Indian Institute of Management Bangalore (2020) Winner, John D.C. Little Best Paper Award, Marketing Science (2005) Winner, First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing (1997) Multiple finalist positions for Paul E. Green Award across various years Professor Ailawadi serves as president of the INFORMS Society for Marketing Science and has held editorial positions at major marketing journals including Journal of Marketing , Journal of Marketing Research , and Marketing Science . She teaches the highly regarded MBA elective on Multi-Channel Routes to Market and has consulted with companies across consumer goods, retailing, consulting, and financial services sectors. Her expertise has also been sought in legal cases related to distribution, brand equity, and promotions, where she has served as both consulting and testifying expert. Her research has been widely covered in media outlets including Harvard Business Review , Wall Street Journal , Forbes , and Advertising Age , demonstrating the practical relevance of her academic work. Her TEDx talk 'Outsmarting the Marketers' further illustrates her ability to translate complex marketing concepts for broader audiences.
Benjamin J. Keys is a Research Associate at the University of Pennsylvania's Wharton School within the Public Economics program. His work focuses on public economics, environmental economics, and financial risk management with particular emphasis on housing markets and climate change impacts. University of Pennsylvania - The Wharton School Public Economics Department His research explores: Climate risk capitalization in housing markets Mortgage insurance moral hazard Consumer credit card payment behaviors Emergency credit systems Regional economic redistribution through mortgages Email: benkeys@wharton.upenn.edu Scientific awards include: Fellowships on Consumer Financial Management
Dr. Alicia Kulczynski is an Associate Professor of Marketing and Head of the Marketing, Tourism & Business Analytics Discipline at the University of Newcastle. She holds a PhD in Management (Marketing) and undergraduate degrees in Forensic Science and Communication Studies. Her research focuses on consumer behavior, branding, and advertising, with emphasis on spokesperson characteristics, psycholinguistics in branding, and music concert attendance. She has published in top-tier journals like the Journal of Marketing and European Journal of Marketing, and was recognized as Associate Editor of the Year (2024) for the Journal of Consumer Behaviour. Her work bridges academia and industry through collaborations with organizations such as the NSW Ombudsman and Ultra Music Festival. Education - PhD in Management (Marketing), University of Newcastle (2014) - Bachelor of Science (Forensic), University of Newcastle - Bachelor of Arts (Communication Studies), University of Newcastle Research Interests - Consumer behavior and decision-making - Branding and brand communication - Advertising strategies and spokesperson effectiveness - Psycholinguistics in brand naming and consumer priming - Music concert attendee behavior and motivations - Cause-related marketing and social impact initiatives Awards - Associate Editor of the Year (2024) - Multiple Best Paper Awards at ANZMAC (2015–2024) - Teaching Excellence Awards (2016–2024) - Industry Collaboration Recognition (e.g., Ultra Music Festival) Grants & Industry Work - Partnered with NSW Ombudsman to develop AI tools for complaint assistance. - Established an Industry Consultative Committee with Pacific Smiles, Newcastle Airport, and HMRI. - Collaborated on diabetes management system market research with a Swedish SME. Teaching & Mentorship - Teaches marketing research courses with industry-linked projects. - Supervised PhD students on topics like AI-driven pricing, post-purchase dissonance, and omnichannel consumer experiences. - Guided students to publish in top journals such as the Journal of Consumer Behaviour and European Journal of Marketing. Labs & Teams - Leads the Marketing, Tourism & Business Analytics Discipline. - Co-founded the Social Marketing Research Team for Youth (SMRTY) initiative.
Dr. Stefan Bernritter is an Associate Professor of Marketing at King’s Business School, University of London, and Director of the MSc in Digital Marketing. He holds a PhD in Marketing Communication from the University of Amsterdam. His research focuses on digital technologies, consumer-brand interactions, and advertising in evolving media landscapes. Key areas include mobile marketing, social media, gaming, and AI-driven advertising strategies. Previously, he served as Senior Lecturer at Goldsmiths, University of London, and Assistant Professor at the Amsterdam School of Communication Research. His work has been published in top journals like Journal of the Academy of Marketing Science and Journal of Interactive Marketing . He is an Associate Editor at the Journal of Interactive Marketing and holds editorial roles at leading advertising journals. Research interests emphasize consumer behavior in digital environments, including brand safety in multiplayer games, machine learning applications in marketing, and the impact of social media endorsements on self-evaluation. Awards include recognition from the European Advertising Academy and the International Communication Association. Bernritter actively contributes to academic discourse through editorial roles and guest editing. He currently supervises PhD students and teaches strategic marketing courses. His work aligns with UN Sustainable Development Goals related to responsible consumption and economic growth.
Maureen Meadows is a Professor of Strategic Management at Coventry University's Research Centre for Business in Society. Her work focuses on strategic decision-making, big data applications, privacy in business models, and M&A dynamics. She previously held leadership roles at the Open University and Warwick Business School, where she contributed to strategic management education and research. Education: PhD in Open University (2016) MSc in Management Science from University of Warwick (1987) Bachelor of Arts in Mathematics (Oxford University, 1986) Research Interests: Strategic management tools (e.g., scenario planning), customer data analytics, privacy implications of data sharing, and post-merger integration. She has co-led projects on surveillance society blurring and privacy in the digital economy, funded by Leverhulme and EPSRC. Key Projects: Leverhulme-funded 'Taking Liberties?' (surveillance society) EPSRC-funded 'Monetize Me?' (privacy and quantified self) Co-designing digital strategies for museums and education sectors Grants & Collaborations: Multiple internally-funded projects on board assurance frameworks, creative accounting, and hybrid business models in museums. Active in international conferences and professional bodies like BAM Council. Awards: While no specific prizes are listed, her h-index of 24 and 1,891 citations reflect significant scholarly impact.
