Ewa Wszendybył-Skulska is a Professor at the Jagiellonian University , affiliated with the Faculty of Management and Social Communication and specifically the Institute of Entrepreneurship . She teaches subjects including Strategic Human Resource Management, Gastronomy Management, Hospitality Management, and Tourism Marketing. Current Faculty Member Focus on Tourism, Entrepreneurship, and Sustainable Development Active in ResearchGate with 32 publications Her research interests center on entrepreneurship, competitiveness, innovation, value creation, and sustainable development in tourism. She explores quality in services, particularly within hotel and gastronomy management, emphasizing social and environmental responsibility in business practices. Recent publications examine digital transformation in energy procurement , resilience in the hotel industry during crises , and the impact of social capital on tourism competitiveness . Her work often bridges theoretical frameworks with practical applications in hospitality and regional tourism development. She leads postgraduate studies in Procurement Management and contributes to tourism policy analysis in the European Union. Her collaborations span institutions like the National Tourism Development Authority and researchers such as Aleksander Panasiuk and Sebastian Kopera .









