Martina Musteen serves as the Charles W. Hostler Professor of Global Business at San Diego State University's Fowler College of Business, where she also directs the Wendy Gillespie Center for Advancing Global Business and advises academic programs. Her career spans nearly two decades at SDSU since joining in 2006 after completing her Ph.D. at the University of Kansas, with significant contributions to international business education and research. Education: Ph.D. in Business Administration, University of Kansas (2006) MBA, University of Kansas (2000) B.A. in Business Management, University of Maryland (1999) Professor Musteen's research centers on international entrepreneurship and global business strategy , with particular expertise in how entrepreneurial firms internationalize, foreign market entry modes, and spatial dimensions of international venturing. Her work bridges theoretical frameworks with practical applications in emerging markets and service offshoring, emphasizing how institutional contexts shape global business decisions. She employs both quantitative and qualitative methodologies to explore behavioral aspects of internationalization. Her 15 most recent publications reveal a strong trajectory in cross-border acquisitions , SME internationalization , and digital transformation in global business. Key themes include pandemic impacts on global value chains, crowdfunding platforms for international opportunities, and cultural intelligence development. The research consistently applies multidisciplinary lenses spanning strategic management, entrepreneurship, and institutional theory. Scientific Recognition: Program Excellence Award, NASBITE (2025) Most Influential Professor awards in MSGBD and MBA programs Teaching Excellence Award (2022) Faculty Monty Award for university contributions (2017) Professor Musteen actively mentors through three signature programs: the International Business Opportunity Development (IBOD) consulting project with international startups, the Live Case project with local companies expanding globally, and the International Business Development Practicum requiring student travel abroad. She serves as Senior Editor for the Journal of World Business and Editor-in-Chief of ie-scholars.net, significantly shaping scholarly discourse in international business while directing the Wendy Gillespie Center's initiatives. Through the Wendy Gillespie Center for Advancing Global Business, she leads initiatives connecting academic research with practical business applications, including international consulting projects that send students abroad to develop market entry strategies. Her leadership extends to conference organization, including chairing the California Entrepreneurship Educators Conference and serving on editorial boards for top journals.





